the way to get people to buy your stuff is not to say buy my stuff it's like hey let me show that

i understand what your problem is and let me give you some solutions because at the end of the day

i know that the vast majority of people are never going to buy anything from me and it's like i don't

care about that i'm going to help those people anyway because by helping those people that are

going to buy from me i know that that's going to attract the people that are going to buy. So it's like, you've got to get that value mentality, post that value every single

time and make sure that everything you do is coming from the place of how can I get this

person closer to the way they move? Welcome to the Home Service Expert, where each week

Tommy chats with world-class entrepreneurs and experts in various fields,

like marketing, sales, hiring, and leadership to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

I've got Cody Butler and Peter Lewis here.

Cody Butler is the author of Got Attitude, the definitive guide to generating consulting

clients and the 90-day marketing plan.

He has helped over 5,000 businesses from billion-dollar corporations, celebrity marketers,

and sporting stars

and instantly impacting revenue growth and Peter Lewis is the president of seven times direct

a firm that specialized in lead generation and advertising it for HVAC companies

the company's long-term vision is to be the best marketer for home services that money can

buy.

Today's really all about marketing, and I'm excited to have you both on. Listen, love to hear

from both of you guys. Welcome back. And just want to give us a quick recap. Let's start

with you, Cody, of what you guys have been up to and what's been going on.

...