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The Tom Ferry Podcast Experience

Position Your Brand Everywhere | #TBT

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 9 April 2020

⏱️ 19 minutes

🧾️ Download transcript

Summary

The world of social media is constantly changing and it’s up to you to strongly position your brand so you can connect with your community. I’m bringing back this valuable conversation I had with Marketing guru Jason Pantana for today’s episode of #ThrowbackThursday. Jason shares the important actions you need to make your brand more memorable. Now more than ever, you need to create trust… and what better way to do that through the power of social media!

Transcript

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0:00.0

So here's the thing, entrepreneurs, leaders, sales people.

0:14.0

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

0:19.0

And we want to do it better, faster, and more seamlessly.

0:22.0

Why?

0:22.9

So we can actually enjoy our lives, take vacations,

0:25.4

and spend the quality time what we want

0:27.1

with the people that we love.

0:28.6

How do we do all this, without spending a fortune

0:31.1

or running ourselves ragged.

0:32.8

That's the big question, and this show is dedicated to the answer.

0:36.5

So let's break down positioning your brand everywhere because this this really

0:47.2

plays into a couple different things because of the world of social and

0:50.1

algorithms changing and you know so we're gonna get into some of that stuff in case you're

0:53.3

wondering so just go there first like lay out the position your your

0:57.7

brand everywhere so people that want to take notes and like attack this

1:01.1

can do it right now you know I read a stat the other day and it just popped into my head and it said,

1:05.5

I can't remember the source, I'm sorry, I'm sorry YouTube.

1:08.3

Google it.

1:08.8

Google it.

1:09.8

It said that on average, the average consumer, it takes five to seven impressions to remember a brand

1:14.8

yeah five to seven impressions so when I say position your brand everywhere a it needs to be

1:19.8

memorable but five to seven times in other words I can't be that person who we were

...

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