POM POM Skateboards - Encouraging Everyone to Get Out There
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 13 December 2022
⏱️ 67 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Sarah and Roger say, “but honestly, having a mission and purpose driven brand means so, so much to us. Especially in this day and age when there's so many products out there. We’re absolutely trying to create something much more than a physical product.”
Today, we interview Sarah and Roger Cameron, Co-Founders of POM POM Skateboards. POM POM Skateboards is a brand that transcends boundaries by providing a platform for children, in particular girls, to fall in love with the wonderful sport of skateboarding.
We discuss:
* Their gratefulness for each other
* How they make their marriage work: laughter and communication
* Overview and origins of the two brands: POM POM Skateboards and Magical Go-Go
* Starting in 2008 during a recession
* Advice about doing business during a recession
* How it started because Sarah didn’t see girls/women represented in skateboarding and snowboarding
* The mission of the brand
* Why POM POM resonates with kids and parents
* Where to buy?
Join Ramon Vela and Sarah & Roger Cameron as we break down the inside story of POM POM Skateboards on The Story of a Brand.
For more on POM POM Skateboards, visit: https://pompomskateboards.com/
For more on Magical Go-Go, visit: https://magicalgogo.bigcartel.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
This episode is brought to you by Sendlane.
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Transcript
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| 0:00.0 | I was working on go-go and selling it into shops and everything. |
| 0:04.2 | And like Roger said, I realized, and it wasn't intentional, but there were no girls. |
| 0:09.9 | And I said, what about the girls? |
| 0:11.2 | And especially coming from me who, I grew up very active. |
| 0:16.9 | My first skateboard I bought in high school. |
| 0:18.7 | I didn't know any girls who skateboarded. I didn't even |
| 0:21.4 | know where, you know, where to go to buy one. And then same thing with snowboarding. When I first |
| 0:27.1 | learned how to snowboard, I went by myself. Literally, I went by myself. Bought a setup myself. |
| 0:34.0 | I wanted to just go try it out myself. But then, yeah, just realizing, |
| 0:40.2 | you know, I felt excluded from the sport. Going into skate shops felt like everyone stared at, |
| 0:45.9 | you know, girls and I wanted them to feel included in the sport. So I said, hey, let's make a |
| 0:51.6 | brand and have an all-girl team. |
| 0:55.8 | And so that's how PompomPom came about. |
| 1:08.8 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 1:15.6 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 1:20.9 | So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission, so you can decide which |
| 1:28.4 | products are worth buying and which brands are worth supporting. |
| 1:35.3 | Sarah and Roger say, but honestly, having a mission and purpose-driven brand being so, so much to |
| 1:42.9 | us, especially in this day and age when there's so |
| 1:46.4 | much excess products out there, we're absolutely trying to create something much more than a |
| 1:53.3 | physical product. Today, we interview Sarah and Roger Cameron, co-founders of Pompom Pankoids, |
| 2:06.6 | Pomp Scapeboards is a brand that transcends boundaries by providing a platform for children, in particular girls, to fall in love with the wonderful sport of skateboarding. |
... |
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