Hello there, this is Tom Chuk-Dot and this is the Chuk Todd Cast.

When we talk about political science, one thing we always have to keep in mind is that the

historical precedent is helpful, but can quickly go out of date as technology and culture

change.

The era of big political machines gives way to reform it, unraising shifts from institutions

to individual donors.

The genius constantly moving from one technology, for example, the Rick Mail to another Twitter

and Facebook.

Now it's Michael Cohen.

Oh, not that Michael Cohen, which is something he's had to say quite a bit recently.

This Michael Cohen is the author of a new book called Modern Political Campaigns How

Professionalism, Technology and Speed.

Have revolutionized election.

It's also the CEO of the Public Affairs from Cohen and Research Group.

The good news is that the book is already out of date because of technology, right?

I can't.

Yeah, you know what?

I have to say, first of all, thanks for having me on the program.

And thanks for clarifying who I might be.

How annoying has that become?

Or is it kind of funny?

How do you, is it like an icebreaker?

...