The era of growing your podcast through just great content is officially dead.

And if you're not adapting, your show is becoming invisible, no matter how good your episodes are.

I've been podcasting since 2014 with over 300 million downloads and 2,700 episodes.

And this is the biggest shift in the way people discover podcasts that I've ever seen.

People aren't searching Apple or Spotify or even YouTube anymore.

They're finding podcasts through Instagram.

It's exactly how Mel Robbins, Huberman Lab, and the Diagraph CEO have exploded in less than a year.

So in the next 12 minutes, I'm going to break down the exact three-step framework the fastest

growing shows in the world are using right now.

And my Instagram needs to become your number one growth engine.

I know I'm making it my top priority.

Welcome back to the $100 MBA show.

I'm your host, Omar Zen Home, where I deliver practical business lessons three times a week,

Monday, Wednesday, and Friday to help you start, grow, and scale your business.

I got a quick favor to ask.

If this show has helped you in any way, leave me a quick review.

You could do so wherever you listen to podcasts.

This helps me and my team reach even more people who need the same no-fluff practical business advice that you're getting from this show.

It only takes a few seconds, but it makes a huge difference. Thanks for being a part of

our journey to help others on their journey. Here's the uncomfortable truth. Podcasts don't get

shared. Nobody DMs their friend. Hey, I'm listening to episode 312, minute 47, check it out.

You know, I know because I've been running this podcast and I've been trying to get people

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