I've started over 20 businesses over the last 25 years, and only three of them made me wealthy.

Not because I got smarter, definitely not because I worked harder, but because I stopped choosing

the wrong type of business.

The irony is that the three businesses that paid me the most were actually less stressful

and more predictable and frankly almost boring.

Today, I'm going to give you the shortcut I wish I had 25 years ago, the only three business models that actually are

worth your time.

Welcome back to the $100 MBA show. I'm your host, Omar Zen Home, where I deliver practical

business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow,

and scale your business. If this show has helped in any way, it would be amazing if you could

drop us a quick review on whatever app you're using

to listen to this podcast right now. It helps me and my team bring new episodes every week,

and more importantly, more entrepreneurs will be able to discover our podcast so you can help

someone else start their journey. Thanks so much. Business number one, a premium service business. This was my first

real breakthrough, and it sounds boring, which is exactly the point. This is why it works.

A premium service business means that you're solving a specific painful problem for a specific

type of client at a high price point. Not cheap and cheerful,

not anyone with a pulse. Okay? Premium. My early failures, I tried to do everything for everyone,

and that is a recipe for disaster. I tried to build websites and logos and copy and do marketing for them. I did low prices,

high stress, endless revisions, and then something clicked. When I raised my prices and narrowed my focus,

everything changed. I got better clients. I had better conversions and conversations with my

clients. I had better margins, which allowed me to keep more money.

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