Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

Real Estate Coaching Radio is the nation's number one daily radio show for realtors

who demand authentic real-time coaching.

Get ready for fluff-free, unfiltered, full-strength honesty about what's truly working

to get you into action, helping others, and making money now in today's

real estate market.

Now to our hosts, Tim and Julie Harris.

Hey, welcome back to Real Estate Coaching Radio.

We are going to pick up where we left off on, what, a couple of days ago, when we were

talking about the Ford script. That's

something that Julie and I like talking about. It's one of those things that a lot of people

will listen to and they'll say, oh, I'm too advanced to hear about basic conversation pattering

or I've got that mastered. And then when they listen to us, present the Ford content, the way

Julie and I present it, they realize that they've missed a lot of the meat and potatoes of really what makes that work.

There's a lot of things in real estate guys that you think you know because you've attended a seminar

or you've been trained.

I'll give you another example.

Personality profiling, D-I-S-C, that has been totally and completely bastardized over the last, really, 25 to 30 years.

Julie and I took time and went and researched literally all the way back to the 20s when that

concept was originally being formulated by Dr. Marston, and we read all of his original content.

We read all of his original thinking. And then what we did is we compared

it to how the information was being presented nowadays, especially in the halls of real estate.

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