Planning Content For the Holiday Season - 530
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 4 November 2021
⏱️ 18 minutes
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| 0:00.0 | Hey there, what's up and welcome to today's episode of the Build Your Tribe podcast. |
| 0:09.0 | Today I wanted to talk to you about what we're heading into, which is in the United States |
| 0:13.7 | at least, the holiday season. |
| 0:15.8 | We just had Halloween and now we're on the fast track, the slippery slope headed right |
| 0:19.8 | towards Thanksgiving, Black Friday, Hanukkah, Christmas, New Year's, Guanzan, whatever else |
| 0:26.0 | you might celebrate. |
| 0:27.5 | We're headed towards the holiday season, generally speaking the month of November and December. |
| 0:33.1 | And today I wanted to share with you some stats about social media usage over the holidays. |
| 0:38.8 | I wanted to share with you some reasons or words of encouragement around posting and sharing |
| 0:45.0 | during the holidays and even some ideas for things that you might share your business |
| 0:50.2 | might want to think about planning as we head towards the holidays. |
| 0:54.2 | And I must say the time to plan is now. |
| 0:56.7 | When you wake up on Black Friday after sleeping in a belly full of turkey, you don't want to |
| 1:00.8 | be scrambling and be like, oh crap, I should have done a Black Friday sale today because |
| 1:04.9 | everyone else is doing a Black Friday sale and I would have loved to do one and I have |
| 1:08.2 | a perfect product to do a Black Friday sale, but I forgot. |
| 1:11.6 | And now you're scrambling to whip up an email that's ready for Cyber Monday, right? |
| 1:16.0 | Instead, I would much rather you start planning now as we're in the beginning mid parts of |
| 1:22.0 | November before we get into the crunch time because no one wants to spend their Christmas |
| 1:26.7 | Eve drafting up a New Year's email that's going to go out on January 1st, right? |
| 1:32.2 | Like you want to actually spend that time with your family enjoying the holiday season |
| 1:36.5 | and spending time with the people you love and care about, not stressing over creating |
... |
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