Pizza Hut vs Domino's | The Pizza Confession | 6
Business Wars
Wondery
4.6 • 13.2K Ratings
🗓️ 28 September 2020
⏱️ 27 minutes
🧾️ Download transcript
Summary
It’s 2009 and Domino’s is about to risk everything in a daring bid to shake off its reputation as the home of sub-par pizza.
But Pizza Hut’s having a hard time too. Its iconic red-roof restaurants are now holding it back, so the brand looks to satisfy America’s increasingly demanding palate.
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Transcript
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| 0:00.0 | Hey, prime members. You can listen to business wars at free on Amazon music. Download the app today |
| 0:15.2 | April 2009 Domino's headquarters and Arbor Michigan |
| 0:20.0 | Communications Vice President Tim McIntyre swigs his morning coffee and checks the email that's just landed |
| 0:26.3 | Some blog are asking about something on YouTube |
| 0:29.3 | McIntyre clicks the link. He sees shaky camera phone footage of two uniformed employees in a domino's kitchen |
| 0:36.8 | He turns up the volume and watches in horror |
| 0:42.8 | McIntyre's jaw drops as he watches a guy sneeze on a domino's chees stick and bury the snot with his finger |
| 0:52.0 | And then we'll watch him box it and then send it out all into the uh hey Brad |
| 0:57.3 | To be served for some unlucky customer that's in need or some snot |
| 1:03.3 | McIntyre seeds with rage. He checks the number of views half a million |
| 1:09.8 | Uh-oh |
| 1:11.6 | He refreshes the page the views leap to almost 600,000 |
| 1:16.4 | He's got to shut this down fast |
| 1:19.1 | McIntyre fires off an email alerting senior management the head of security and the newly formed social media team |
| 1:25.5 | Next he contacts youtube and pleads for the video to be taken down |
| 1:30.8 | Domino's social media chief bursts into McIntyre's office |
| 1:34.6 | This is terrible and it's all over social media people are demanding to know what we're doing about it and why we're not saying anything |
| 1:41.6 | The reason for the silence is simple |
| 1:43.7 | Domino's is still a month out from adopting any kind of social media presence |
| 1:48.3 | And the company's only just seen the video |
| 1:51.2 | But in the everything now social media echo chamber silence equals admission of guilt |
| 1:58.0 | McIntyre makes a snap decision |
... |
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