Pizza Hut vs Domino's | Delivering the Goods | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 16 September 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s the ‘80s and Domino’s is gunning for Pizza Hut.

Domino’s has kickstarted the speediest expansion program in fast-food history and it’s not planning on stopping until it’s planted its flag in every corner of the USA.

But while Domino’s goes on the attack, Pizza Hut finds itself caught between a rock and a hard place.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.6	Download the app today.
0:07.0	It's Fall 1979, and in Wichita, Kansas, Pizza Hut CEO Frank Carney shows a group of franchise
0:22.6	owners into the company's test kitchen.
0:25.3	He's brought them here to show them a new menu edition that's been three years in the
0:29.1	making.
0:30.1	He opens the refrigerated cabinet where dough is left to rest and rise at the ideal temperature
0:35.4	and humidity, and removes a black pan filled with uncooked pizza dough.
0:40.8	This is Cecilian Pan Pizza.
0:43.0	I reckon it's the crowd pleaser we need.
0:46.1	The franchisees look doubtful.
0:48.4	Carney said the same about the ill-fated taco pizza.
0:52.4	It's two years since PepsiCo bought Pizza Hut and it's been downhill ever since.
0:57.2	In a way, inflation and minimum wage hikes are eating into profits, and competitors like
1:01.7	Godfathers are luring away customers with pies loaded with more toppings.
1:06.6	It's so bad that right now, 60% of pizza huts are losing money.
1:12.9	Carney starts smearing sauce onto the dough while giving the franchisees the low down.
1:17.3	It's our spin on Chicago style pizza.
1:20.5	The market's split over thick and thin crust, and we've never won over the thick crust
1:25.0	lovers.
1:26.2	This will change that.
1:28.1	Carney layers on the cheese, pepperoni, and green peppers.
	...

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