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Business Wars

Sponsored | From Food Truck to Franchise: How David Choi Started Seoul Taco | 1

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 15 September 2020

⏱️ 17 minutes

🧾️ Download transcript

Summary

Before you’re ready for a full-fledged “Business War,” you need to start somewhere. David Choi put it all on the line and drained his bank account to buy his first food truck. 

Eight years later, Choi’s bold vision for Korean and Mexican fusion has made an impact on the culinary scene. 

In this episode, we hear from Choi about his humble beginnings, his hustle, and the importance of small businesses. 

This episode is sponsored by the CitiBusiness® / AAdvantage® Platinum Select® card.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime members, you can listen to Business Wars Add Free on Amazon Music. Download the app today.

0:13.0

I'm David Brown and this is Business Wars.

0:31.0

Before you're ready for a full-fledged business war yourself, you need to start somewhere.

0:43.0

David Choi put it all on the line and drained his bank account to buy his first food truck.

0:49.0

Eight years later, Choi's sole taco business has expanded to seven total locations in Illinois and Missouri

0:55.0

and his bold vision for Korean and Mexican fusion has made an impact on the culinary scene.

1:00.0

Over time, David's established himself as an influential entrepreneur who even works with big brands like City and American Airlines.

1:08.0

In this episode, we're talking with David about his humble beginnings, his hustle, and the importance of small businesses. All that's coming up next.

1:17.0

Today's bonus episode is sponsored by the City Business Advantage Platinum Select Card.

1:24.0

I know a lot of my listeners are always on the hunt to find ways to earn more from their business and that's why I wanted to tell you about the City Business Advantage Platinum Select Card.

1:33.0

This card comes with benefits and tools that were designed for small business owners like you.

1:38.0

As a card member, you'll have access to a 24-7 personal business assistant.

1:43.0

You'll get world-elegant mastercard benefits, which includes special offers from Microsoft, Salesforce, Intuit, and more.

1:50.0

And on top of all of that, all of your purchases earn advantage miles that you can use toward future American Airlines flights, hotels, and even seat upgrades. Plus, you can even earn miles on employee purchases when you add authorized users.

2:04.0

You know what's even better? You can earn 65,000 bonus miles after qualifying purchases. Just head over to city.com-flash-fly to learn more. You work hard for your business. Let the City Business Advantage Platinum Select Card work hard for you. Head to city.com-flash-fly to apply today.

2:27.0

David Choi, welcome to Business Wars.

2:33.0

Hey David, how's it going? Thanks for having me on.

2:36.0

It's going great, but the title of your place has got me hungry. Soul Taco, man, what I wouldn't do for a taco right now.

2:43.0

Tell us a little bit about the menu before we get started because I think this is really fascinating.

2:46.0

Yeah, absolutely. We put in Korean barbecue, which is something I've always grown up with, being a Korean American myself.

2:53.0

Yeah, I just put it in more of a familiar form of Mexican fusion with your staple Mexican foods, which is tacos, burritos, casadillas, things like that.

3:05.0

I don't know anyone who doesn't like Korean food and Korean barbecue, and I don't know anyone that turns down a good taco.

...

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