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The Art of Online Business

Pitch Podcasts & Avoid Getting Ghosted with Gloria Chou

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 21 February 2024

⏱️ 27 minutes

🧾️ Download transcript

Summary

In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries. ‍‍ ‍‍ ‍‍ Cut your lead gen c...

Transcript

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0:00.0

So when I thought about inviting Gloria Cho back on the podcast, first thought was, I would love for her to speak to a slightly different angle than she's been speaking to before.

0:12.5

So if you don't know Gloria, she's been on this podcast twice, and I will link both of those episodes in the show notes below.

0:21.2

But she is a PR expert.

0:25.3

And since she's such an expert, in a moment,

0:27.3

I'm going to let her introduce herself in all the fabulousness that she is.

0:31.4

But I actually know her.

0:33.5

We sat in one mastermind together in Phoenix, Arizona, right, Gloria?

0:39.7

Yep. And I actually met you before that as well. So it's been years, years.

0:44.4

Yeah, you were in the mastermind, Rick's mastermind, the accelerator, long live the accelerator,

0:49.1

even though he stopped it now. And I was coaching in there. So thank you for coming back on the podcast and thank you for

0:56.4

talking about how to get PR as in how to reach out and get somebody to respond to you when

1:03.3

you're trying to be a guest on other people's podcast. But before we get to this cool

1:08.2

conversation, can you share a little bit about yourself?

1:11.1

Because I love how you came into this whole big art thing.

1:15.1

Oh, thank you so much.

1:16.1

So if anyone is looking to pivot a career or feel like they're an outsider, this episode is for you.

1:21.5

So my name is Gloria Chow.

1:23.1

I am born and raised in L.A., but now I live in Brooklyn, where my East Coaster is at.

1:28.2

I am a small biz PR coach, and I call myself a PR coach and not an agent or a PR expert is because I've

1:33.9

never worked a day at a PR agency. My whole ethos, my mission is to make PR accessible for the

1:39.5

everyday entrepreneur. And as of current, there really is no one serving them. It's usually you hire an agency,

1:45.9

you give away your power, or you don't get seen. And I believe that media access, media

...

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