So in this episode of Funnel Fix Friday, I thought I would share with you one thing that's working right now in Facebook ads that is helping me get lower cost per lead in client launches and increasing the ROAS return on ad spend in clients direct to sales campaigns.

And that is short form video that's related to the offer.

Let me tell you a story.

And before the story, by the way, if my voice is new to you,

Hi, I'm Quijo. I am the new host.

Well, it's been a while now, already like five months of the Art of Online Business podcast.

And if you want to learn more about me,

click down in the show notes below to where

Rick introduces me and also where Rick explains where he's moved on to. So I'm in a launch

for a client who's in the nutrition space and we're prepped like we usually are. We got like

four different pieces of ad copy already written,

including one ad copy that was used in her previous launch. We got nine different graphics all designed and approved by her.

Plus we got video ad creative that she's newly created and video ad created from the previous launch.

We are good to go because testing and

testing and testing and testing, right? And so we start out as normal doing our testing thing with a mix

of graphics and videos and nothing is working, i.e. she's getting leads registrations for her launch,

but it's just way too high above target. And we're like, what is

happening? And so now I'm pulling out all of my ad manager tricks, you know, like testing different

audiences. We'll keep it simple for this podcast episode. I'm even down to looking at the delivery,

like, by what country are the leads actually coming from? Or what platform are the leads usually opting in?

And even what placements, platform being Facebook or Instagram,

placements being, you know, the feed, the explore profile for Instagram,

...