Well, hi there and welcome back to another episode where we're going to reveal a mistake that plenty of online course creators that I've consulted with are making.

And this mistake is preventing them from being able to accurately assess how well their launch was performing or has performed in order to make the necessary changes

to make more money on the next launch. And that mistake is you're not tracking your Facebook

ads or any ads separate from your organic traffic. Your Facebook ad leads are all mixed up with your organic traffic

leads and then you don't know were your Facebook ad leads valuable? If so, how valuable were they?

Maybe organic traffic was the most valuable traffic. Maybe your Facebook ads leads were the most

valuable traffic. You could make some really good decisions from this info if those leads were separated out you could be sitting on a

great situation where you can scale up your Facebook ads leads and make a lot more

money right by bringing in more Facebook ad leads because they're super profitable

you could be at the other at the other you could be at the other end I'm not editing that out by the way you could be at the other at the other at the other you could be at the other end. I'm not editing that out by the way. You could be at the other end of the situation where your organic leads were actually way more profitable than your Facebook ads leads. So you then have to make a decision to pivot more towards organic leads or really fix your Facebook ads ad copy maybe your opt-in landing page

and so on and so forth but first we got to talk about splitting up that traffic

and before we get into the meat of the episode yeah my voice if you don't know it

I'm Quajo I'm the new host of the art of online business and I put two

links to two different

episodes in the show notes below where you can find more out about where Rick is

hint he's pursuing a really cool AI project or you can well also and or if you want

or if you don't already know me, you can go listen to

more about me where he interviews me. I'll let you head down to the show notes if you want,

and though at the time of the recording, it's March, February 21st, it's just not quite spring.

And so where I live in Mexico, the temperature gets still really cold, cold, relative, right?

I mean, about 35 degrees Fahrenheit at night, right?

But then it's still at this time of year, it gets up to like 80 degrees in the daytime.

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