Personal Histories as Your Brand

The Look & Sound of Leadership

Essential Communications - Tom Henschel

Education, Executive Coaching, Self-improvement, Executive Presence, Careers, Business, Management

4.8 • 1.3K Ratings

🗓️ 5 May 2016

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

How you brand yourself sticks with people a long time.Thismonth, a senior executive dreads having to brand himself duringaninterview – until he learns about the PersonalHistoriestechnique. In addition to giving you this simple yet powerful tool tohelpbuild your personal brand, this episode also references abookcalled "The Five Dysfunctions of a Team." Details about this book is at the end of the podcast. ThereIdiscuss that there are actually TWO books about theFiveDysfunctions. They're quite ...

Transcript

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0:00.0	Welcome back to the Look and Sound of Leadership, an ongoing series of executive
0:06.3	coaching tips designed to help you be perceived in the workplace the way you
0:10.6	want to be perceived. I'm Tom Henschel, your executive coach,
0:15.0	and today we're talking about personal histories as your brand.
0:20.0	Desmond was competing for a senior executive position.
0:26.0	We'd spent the first several coaching sessions mapping his political landscape.
0:30.0	Now we turned our attention to the interview. I asked, will everyone in there know you?
0:37.2	He answered, some only know me as a name and a face. Some know me really well.
0:42.4	What have you heard about how they interview? I asked.
0:45.0	He said, I know they ask a question I hate.
0:48.0	What's that?
0:50.0	He made a face and put up air quotes,
0:53.0	Tell us a little about yourself.
0:56.0	Why do you hate that question? I asked.
0:58.0	He looked away for the briefest glance and then said,
1:02.0	I don't like talking about myself.
1:05.0	Asked me why I'm the best guy for the job, I'm all over that, but tell us about
1:10.0	yourself? I don't know where to start. Do I talk about my work or do they want to hear about my life? And if so, what part of my life?
1:18.0	Well, what do you want them to know? I asked.
1:21.0	Now he looked away and thought deeply.
1:25.0	I want them to know I've always been this way.
1:31.0	Being great at what I do has always been important to me. I did it from the time I was
	...

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