What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, coming to you with another episode of the founder's journal,

My Daily Audio Diary, where I talk about the most important moments and thoughts musings behind the scenes

at Morning Brew always joined by my co-pilot Josh Kaplan. Today we are talking

about creators and personal brand, but specifically how personalities

should build multiple brands under themselves.

Let's hop into it.

Personal branding, another pretty meta one.

It is a meta one.

And the reason I was just thinking about this is I was chatting with someone on our team

who is going to be helping me with growing the

CMO series moving forward.

And for those of you that are listening, CMO series is one of the shows that I do on a weekly basis and it got me thinking like connecting two thoughts basically we were strategizing about how to grow the

CMO series how to build it into a monetizable asset, how to use it as a funnel for

getting people to sign up for a marketing brew.

But also it made me think about last week when you were talking about your aspirations for Founders Journal and

one of the things you talked about was getting Founders Journal on YouTube.

And I can't remember exactly why you talked about getting it on YouTube other than that first of all like

YouTube is untapped and we can build up audience there it's like it's a search

engine like Google but also one of the examples you used was you talked about Gary V and

how Gary V is a person he's built a personality for himself but like a company Gary V has a number of sub-brands that sit under the master brand.

So in the same way that Morning Brew is a master brand that has Morning Brew the newsletter under it,

marketing Brew under it, retail brew, emerging

...