What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with the second Founders Journal of the Week.

For those of you that are joining for the first time, the Founders Journal is my daily audio diary where I reflect on the most important moments in my day behind the scenes at Morning Brew.

As always, I am joined by Josh Kaplan, the producer, the man with the

podcast booth. And today we are talking about the learnings from my conversation

with the CMO of HubSpot.

Let's hop into it.

What did you learn?

How did the conversation go?

Do you have fun?

It was a great conversation, really cool guy,

Kip Bodner, he's based in Boston, which is where HubSpot is, and really smart dude.

Like he has, he's just an expert, you know, one as a function of being a smart human being, but also he's just seen so much,

given he's been with HubSpot for 10 years and has watched this company go from a small

startup to a 12 billion dollar publicly traded marketing software company.

So it was a great conversation and we talked about everything from B2B marketing to event marketing

and how event marketing has had to change obviously with the

pandemic. How he approaches annual planning which sounds like the most boring should ever may be

boring but it's also really important. But there are two things I took from this conversation

that I want to call out. The first thing is that in the age of proliferation of content and media

I think it is very easy for all of us to focus our content consumption diets,

reference to an old episode, on the flashiest and sexiest businesses of today.

So if you think about how much companies like Tesla, Facebook, Google, Amazon,

...