Persistence Pays off with Jessica Mindell, Founder of Jessica's Natural Foods
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 8 February 2022
⏱️ 36 minutes
🧾️ Download transcript
Summary
In today’s episode, host Lindsay Pinchuk is joined in conversation with Jessica Mindell, Founder of Jessica’s Natural Foods, to discuss her journey as an entrepreneur and how persistence has been the key to her success.
When Jessica first started experimenting with gluten-free granola, she was looking for alternatives for her husband. After realizing that she had developed a unique product, Jessica began to market her product to the local community, and it was an instant hit. After 12 years of business, Jessica’s brand is on the shelves of your favorite grocery stores, including nationally at Whole Foods, Wegmans, and many more. While she has been given opportunities to become a larger brand, Jessica has chosen to stay a small business, provide high-quality products, and support her family. Throughout her journey, Jessica has learned that the best thing any entrepreneur can do is to stay true to themselves.
Tune into this week’s episode of Dear FoundHer… for a conversation about being a small business owner. Learn more about the importance of persistence, quality, and knowing who you are so you can create a brand that successfully represents you.
Quotes
• “I just kept making hundreds and hundreds of batches and kept collecting feedback.” (13:13-13:17 | Jessica)
• “I did it on my own and grew one step at a time. And I'm grateful because I don't have anybody telling me what I have to do. I don't have to cut quality, I create the highest quality product of handmade batches, and I'm able to do that because it's my product.” (18:16-18:34 | Jessica)
• “You can't argue with quality and taste. It is a nonnegotiable” (22:49-22:55 | Lindsay)
• “The truth is, I love having a small business. I love being able to have the flexibility that I can have a family, work, and be home with the kids when I need to. So as much as I love the idea of being some huge company, at the same time I love being a small company and being able to make decisions myself.” (24:37-25:00 | Jessica)
• “Listen to yourself and what it is that you want and what is right for your business. You can have a great brand and a great product that is very successful and provides for your family without running yourself into the ground.” (27:25-27:38 | Lindsay)
• “The more people you can talk to and learn from their experiences will be so helpful in your journey.” (33:10-33:17 | Jessica)
Connect with Jessica Mindell:
Instagram | http://www.instagram.com/jessicasnaturalfoods/ where you can currently win a $100 gift card to Whole Foods PLUS some amazing products from Jessica!
Find a store near you | http://www.jessicasnaturalfoods.com
Check out the Dear FoundHer... Valentine's Day Gift Guide https://www.lindsaypinchuk.com/valentines-day-gift-guide
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Follow on Instagram: https://www.instagram.com/lindsaypinchuk/
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:08.0 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without a |
| 0:13.0 | doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, |
| 0:18.8 | host of the Dear Founder podcast. I say this because I've lived it for over a |
| 0:23.2 | decade. I started my first company with $500 in my pocket and a baby in my belly. I grew it and I sold it all. |
| 0:31.0 | This podcast is my weekly letter to you. We'll talk all things starting, growing, nurturing, |
| 0:37.2 | and in some cases even selling a business. |
| 0:40.2 | Together with some of my closest contacts, I'm here to help you find your own success, whatever |
| 0:44.7 | that means to you. |
| 0:46.3 | The ride as a founder is the ride of your life. |
| 0:49.1 | So come on and join me for another episode that will get you one step closer to reaching |
| 0:53.5 | your own founder goals. |
| 0:55.6 | I'm so excited to introduce you to today's guest, Jessica Mendel, founder of Jessica's |
| 1:00.5 | Natural Foods. But before I do, I want to make sure that you've checked out the dear founder |
| 1:05.1 | Valentine's Day gift guide. Not only are we sharing over 40 gifts we love from female |
| 1:10.4 | founded brands we love even more, |
| 1:12.6 | we're also giving away over $1,500 in prizes straight from the gift guide itself. |
| 1:18.6 | Make sure to check out today's show notes or visit Lindsaypinchuck.com to enter to win. |
| 1:24.2 | Like I said, I'm very excited about today's guest. |
| 1:27.8 | Jessica Mandel is not only the founder of Jessica's natural foods, but also my longtime friend, |
| 1:33.0 | a camp friend. |
| 1:33.9 | And for those of you who went to summer camp, you know just how special summer camp friends are. |
... |
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