In today’s episode, host Lindsay Pinchuk is joined in conversation with entrepreneurial duo Jess Hunichen and Emily Ward, Co-Founders of Shine Talent Group, to dive into everything you need to know about influencer marketing.

Deciding who you want to represent your brand can be an overwhelming process. But as you look to work with influencers, make sure to consider three things: content, numbers, and message. While it is important to work with someone who already has a well-established presence online, it is not the only factor. According to Emily and Jess, the most important part of influencer marketing is your message, so it is crucial that you partner with influencers who directly align with your company values. When you can represent your brand while being true to yourself, you will naturally attract the right consumers.

Whether you are a brand or an influencer, you won’t want to miss this week's episode of Dear FoundHer... Tune in to learn more about the three most important characteristics of an influencer, the pull of authenticity, and how to better leverage influencer marketing to reach more consumers and create the brand of your dreams.

Quotes

• “95% of success is the match between the brand and the talent. That can only be done if you know who you are as a brand.” (35:28-35:38 | Emily)

• “Having trust in influencers and the talent that you're working with is a big part of your success.” (36:30-36:34 | Jess)

• “Consumers can sniff out inauthenticity. The only currency you have as a content creator is the trust with your audience. Once that’s done, you’re shit out of luck.” (42:56-43:14 | Jess)

• “Don’t feel like you have to have everything sorted out and that you have to know everything. You will figure it out as you go. You don’t know the things that you don’t know yet.” (47:27-47:47 | Jess)

• “Developing a network of other entrepreneurs who can appreciate what you're going through, even if they are at different stages of their development is important.” (49:05-49:19 | Emily)

• “Try and build a company where you’ll give your team the opportunity to flex their entrepreneurial muscle within your environment.” (52:19-52:27 | Jess)

• “When it comes to influencers, what's important is content, numbers, and the message. Followers are important, but metrics and engagement are even more important. But the most important is the message. Does the influencer add value to a really cluttered social space?” (54:07-54:23 | Lindsay)

Connect with Emily Ward & Jess Hunichens:

Instagram | https://www.instagram.com/shinetalentgroup/

LinkedIn | https://www.linkedin.com/company/shinetalentgroup/

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For more from Lindsay Pinchuk:

• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/

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