The Art of Building an Additional Revenue Stream Through Your Expertise, with Lauren Sundick and Brooke Moss, Co-Founders of The Skin Sisters
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 10 February 2022
⏱️ 46 minutes
🧾️ Download transcript
Summary
In today’s episode, host Lindsay Pinchuk is joined in conversation with The Skin Sisters, Lauren Sundick, and Brooke Moss, to discuss how they took their professional expertise as dermatology-trained Physician Assistants and created a business through online content.
Together, The Skin Sisters use their 20 years of combined experience to help demystify the world of skincare. Before the pandemic, Brooke and Lauren’s business was hyperlocal. However, after lockdown was in place and in-person consultations were on hold, The Skin Sisters had to restructure their business to thrive in the digital workforce. According to The Skin Sisters, the most effective way to grow your business online is to be true to yourself. Rather than jumping on every opportunity that presents itself to you, it's best to focus only on promoting and sharing content that you believe in. When you are being authentic, your business will naturally grow.
Tune into this week’s episode of Dear FoundHer… for an in-depth conversation about using your expertise to build your brand, and additional revenue streams on social media. Learn more about the importance of patience, being yourself, and elevating products you believe in, so you can connect with others in an honest and approachable manner.
Quotes
• “It has been fun and interesting for us to build more of a nationwide community because pre-pandemic we were very hyper-local.” (12:25-12:37 | Brooke)
• “The strongest businesses stem from the community and the trust that you build with people online.” (16:16-16:24 | Lindsay)
• “You have to be your authentic self on social media, but you also have to behave the same way in real life.” (23:51-24:01 Brooke)
• “It's not always about the monetary income. The feel-good effect is equally as important. There is value in doing something that feels good.” (25:20-25:32 | Lauren and Brooke)
• “The honesty of being able to say that you love something is great because you know that other people will like it too. It doesn’t always have to come from a huge marketing budget.” (27:21-27:32 | Lauren)
• “We do not promote products that we wouldn't use ourselves or we don't believe in.” (35:13-35:16 | Lauren)
• “Be patient. It's very difficult for me to not see a result right away, but building your online communities always takes a long time.” (38:15-38:34 | Brooke)
Connect with Lauren Sundick and Brooke Moss:
Website | www.theskinsisters.com
Instagram | http://www.instagram.com/theskinsisters
Check out the Dear FoundHer... Valentine's Day Gift Guide for the chance to win $1500+ in prizes.https://www.lindsaypinchuk.com/valentines-day-gift-guide
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:08.0 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without a |
| 0:13.0 | doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, |
| 0:18.8 | host of the Dear Founder podcast. I say this because I've lived it for over a |
| 0:23.2 | decade. I started my first company with $500 in my pocket and a baby in my belly. I grew it and I sold it all. |
| 0:31.0 | This podcast is my weekly letter to you. We'll talk all things starting, growing, nurturing, |
| 0:37.2 | and in some cases even selling a business. |
| 0:40.2 | Together with some of my closest contacts, I'm here to help you find your own success, whatever |
| 0:44.7 | that means to you. |
| 0:46.3 | The ride as a founder is the ride of your life. |
| 0:49.1 | So come on and join me for another episode that will get you one step closer to reaching |
| 0:53.5 | your own founder goals. Welcome back to another episode that will get you one step closer to reaching your own founder goals. |
| 0:56.2 | Welcome back to another episode of Dear Founder. I am so excited to introduce you to today's guest, |
| 1:01.9 | Lauren Sundick and Brooke Moss, otherwise known as the Skin Sisters. But before I do, I want to make |
| 1:07.6 | sure that you've checked out the dear founder Valentine's Day gift guide. |
| 1:11.4 | Not only are we sharing over 40 gifts that we love from female founded brands that we love |
| 1:16.5 | even more, we're also giving away over $1,500 in prizes straight from the gift guide, including |
| 1:23.1 | a virtual consult from today's guest, The Skin Sisters. Check out today's show notes for the link. |
| 1:29.2 | I'm really excited for you to meet today's guest, Lauren Sundick and Brooke Moss. For years, |
| 1:35.0 | mutual friends were telling each of us that we had to collaborate with one another in our |
| 1:39.0 | respective businesses. Finally, we were able to sit down for a call in February of 2020. |
| 1:44.8 | We had a ton of amazing ideas. |
... |
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