4.8 • 1.1K Ratings
🗓️ 14 August 2025
⏱️ 40 minutes
🔗️ Recording | iTunes | RSS
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0:00.0 | This episode discusses sensitive topics that may be triggering for some individuals, including suicidal ideation and childhood trauma. |
0:07.6 | If you are struggling, please reach out to the National Suicide Prevention Lifeline at 988 for 24-7 support. |
0:16.2 | So here's the thing, entrepreneurs, leaders, salespeople. |
0:19.4 | We all want to create consistent, repeatable, and scalable ways to grow our business and our income. |
0:24.6 | And we want to do it better, faster, and more seamlessly. |
0:27.6 | Why? |
0:28.6 | So we can actually enjoy our lives, take vacations, and spend the quality time we want with the people that we love. |
0:33.6 | How do we do all this without spending a fortune or running ourselves ragged? |
0:38.5 | That's the big question. And this show is dedicated to the answer. So if you're anything like me, |
0:43.2 | you've had a time in your life where you simply had to persevere. You had to fight the fight. |
0:50.2 | You had to get through the thing that was stopping you. And I know I've been there. I know you've been there. And I know the guest I have today has been there. And now has he been there, he's written the book, The Perseverance Principles. JJ, welcome to the show, man. Thank you, brother. I appreciate it. Thanks for having me. I'm so pumped that you're here. I mean, obviously, you know, we've created a relationship, a connection. Obviously, for the person that doesn't know who you are, you know, one of the most commercially successful mortgage lenders, a leader, give them just a little bit of the back story of your professional life and then I want to get into maybe two or three of the principles |
1:27.7 | to help my friend listening today, whether they're watching or listening, everybody has |
1:33.3 | something to overcome. So I want to get into some of that stuff as well. But just kind of high |
1:38.0 | level. Tell them who you are and what you're all about. I got into the mortgage business |
1:41.3 | when I was about 19, 20 years old around here in Orange County, which is where I'm from. It was the mortgage business when I was about 19, 20 years old, around here in Orange |
1:45.5 | County, which is where I'm from, it was the mortgage capital of the world. |
1:48.7 | More mortgage companies than anywhere else. |
1:50.3 | For sure. |
1:51.3 | So started in a call center. |
1:53.3 | I think the first product that I sold was a 9.99 percent, 100 percent first mortgage, |
1:58.8 | four points on the front, four points on the back. |
2:01.4 | I didn't know any different. |
... |
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