This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

Hey, hey, what is up, everyone? Welcome back to the Art of Pay Traffic Podcast. Rick Mulready here.

Thank you so much for coming to hang out with me today. Really appreciate you, give me your time. Hope all is going well. Whatever you're up to today. This is episode number 165. And with Black Friday and Cyber Monday here in the States right around the corner today, I wanted to share a case study with you with one of my students who got some amazing results from a Black Friday

and Cyber Monday promotion that she ran last year for a local fitness and tennis club.

Her name is Jackie Ellis.

And today we're going to break down how she generated over $30,000 in revenue from a Facebook

ad spend of just $600 last year with this Cyber Monday deal. It works so well,

obviously, here, that she's running the promotion again this year with a few tweaks. And we're

going to get into what she's going to do differently this year. We talk about this presale

technique that she used. She breaks that down. We talk about her targeting.

We talk about the offers that she made, what worked well, what didn't work so well, and a whole

lot more in today's episode here with Jackie. Remember, if you are going to be running Facebook

ads on Black Friday or Cyber Monday, don't wait to put those Facebook ad campaigns together.

And the reason for that is approval time with Facebook is likely going to take a bit longer

due to the increased volume of ads running on the platform those few days and especially

that weekend.

And you don't want to miss your window if you're going to be running ads and you want

ads running on those

specific days. So get the ad campaign set up and into Facebook for approval well in advance

so that you can be running your ads exactly when you want to. We are going to jump right into

...