Partner Series: Finaloop - The Financially Intelligent Founder

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 11 December 2023

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Tidio and SARAL.

Today, in our partner series feature, our guest host, Rose Hamilton, Founder and Principal Advisor for Compass Rose Ventures, interviews Lio Pinchevski, Founder and CEO of Finaloop.

Finaloop reconciles all financials in real-time, providing e-commerce and DTC brands flawless books, optimized tax returns, and actionable insights 24/7 with 100% accuracy.

They replace your accounting software, integrations, bookkeeper, and tax CPA, so you stop wasting your precious time and money, make smarter decisions, and handle taxes on time.

Highlights:

* One of the most significant barriers to effectively running an e-commerce business

* Running performance marketing without numbers is like running blind

* What should your marketing agency be asking you?

* Beyond ROAS, what other vital numbers should you expect from your agency?

* Why is ROAS not the only metric to manage marketing campaigns:

* How do you best manage your agency’s accountability?

* Why are finance and accounting different, and why can’t the same person do it all?

* Why and when should you hire a fractional CFO or in-house CFO, and at what milestones?

* What does a sound accounting process look like?

* What's the secret to getting 100% accuracy and no month-end close? How is it always reconciled?

* How to speed up due diligence for an acquisition

* Advice to other founders about Financial and Marketing IQ

Join Rose Hamilton and Lio Pinchevski as we break down the inside story of Finaloop on The Story of a Brand.

For more on Finaloop, visit: https://www.finaloop.com/

Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.

Today’s Sponsors:

Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story

My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link.

SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link.

Transcript

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0:00.0	I think that the e-commerce founders as a group within a space should learn more, engage more,
0:09.2	and be open for learning, learnings around ops and finance.
0:16.8	Again, it's bigger than Final Loop.
0:19.6	It's beyond the books.
0:21.9	It's just understanding that as a business owner, this is something that you have to own.
0:27.4	And this is something that you cannot outsource and forget.
0:30.1	The same thing that you cannot outsource and forget HR.
0:34.7	You have to work with your people.
0:37.1	You have to recruit the right people to coach people
0:40.4	and you have to market your business and you have to build your products. You need to own the
0:45.6	financial path of your brand.
0:59.0	Hey everyone. this is Ramon Vela. Quick note before we begin.
1:01.0	This episode is a little bit different.
1:03.0	We are trying something new.
1:05.0	This is part of our partner series feature.
1:07.0	And we have a guest host.
1:08.0	Her name is Rose Hamilton, founder and CEO of Compass Rose Ventures.
1:12.7	In this episode, she interviews Leo Pinchowski, founder and CEO of Final Loop.
1:17.9	Final Loop reconciles all financials in real time, providing e-commerce and DDC brands,
1:23.2	flawless books, optimized tax returns, and actionable insights 24-7 with 100% accuracy.
1:31.2	Wow.
1:32.1	They replace your accounting software, integrations, bookkeeper, and tax CPAs so you stop
	...

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