Partner Series: Retencity - Retention is the Heart of Your Brand’s Growth

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 January 2024

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Tidio and SARAL.

Today, in our partner series feature, our host, Ramon Vela, interviews Andrew Christison, Co-Founder of Retencity.

Retencity works closely with eCommerce, retail, and mobile app brands to build purposeful lifecycle programs that stand out. Whether email + SMS, onsite list growth, push, in-app messaging, or all of the above, they manage programs for optimal ongoing growth.

Retencity has also pledged a portion of its revenues and equity towards the planet and collective good.

Highlights:

* Andrew’s Gratitude Story

* Deciding That Now Was the Best Time to Start An Agency.

* Learning From His Work With Large Brands

* Why Onsite List Growth Is So Important!

* How Retencity Helps Brands With List Growth

* How Privacy Concerns Changed Email & Digital Marketing

* How to Market Effectively In A World Full of Privacy Regulations

* Email Tactics for Brands Part 1

* Email Tactics for Brands Part 2

* How Retencity is Unique in the Email Agency World

* How to Turn Your Current Tech into Your Brand's Superpower

* Why It's So Hard for Brands to Run Email Strategy & Programs

* Email or SMS? Which One Should You Ask For First?

* How Retencity is Addressing Societal Problems With 1 Percent For The Planet

Join Ramon Vela and Andrew Christison as we break down the inside story of Retencity on The Story of a Brand.

For more on Retencity, visit: https://www.retencity.com/

Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.

Today’s Sponsors:

Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story

My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link.

SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link.

Transcript

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0:00.0	SMS, it is intimate, right?
0:03.0	It's very intimate.
0:03.9	It's disruptive.
0:04.9	With email, yes, you can still, I still hanged on my phones for emails and I will check
0:10.2	them in real time where I'll go back and check them or check them like in the evenings
0:14.3	in the middle of the night or something.
0:15.9	But with SMS, you're normally thinking your brain says this is something urgent.
0:20.0	This is a family friend
0:21.5	or something happening right now that I need to tend to.
0:24.8	Yeah, that's weird.
0:25.8	Yeah, so it's more likely to be disruptive to your life.
0:30.7	And as such, no matter what, as such, it should be respected in that way and utilized responsibly to make sure that those messages
0:40.8	are meaningful. Yes, you could send five emails a five SMS a week or three SMS a week. And you can
0:48.7	get a lot of unsubscribe, but you'll probably make a lot of revenue also. But if you treat those folks well, you'll be able to keep them on your list and you'll be
0:58.2	able to get more sales over time from them because they know that you have that respect for them.
1:21.3	To Today, in our partner series, we interview Andrew Christensen, co-founder of Retensity.
1:27.0	Retensity works closely with e-commerce, retail, and mobile app brands to build purposeful lifecycle programs
1:29.4	that stand out. Whether email, an SMS, or on-site list growth, or push, or in-app messaging,
1:36.3	or all of the above, they manage programs for optimal ongoing growth. Plus, and this is one of the
1:42.5	things I love about Andrew and Ritensity,
1:45.4	and they also pledge a portion of their revenues and equity towards the planet in collective
1:50.5	good. We talk about strategies, we talk about tactics and everything in between. He is a dear
	...

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