Part Two: Transforming Founder Pitches Into Compelling Market Narratives with Carl Fudge

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 11 March 2026

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Carl Fudge's journey to founding Presentation Mode was a convergence of diverse experiences that all pointed toward a singular purpose. Starting with a foundation in psychology, he moved through roles where he learned the mechanics of business strategy, then to MIT's business school, followed by IDEO where design thinking became part of his toolkit. What began as a side hustle helping founders refine their pitch decks evolved into a full business that pulled at his core, revealing that his entire twenty-year career had been an unconscious preparation for this specific work.

Transcript

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0:00.0	any TV show you watch. You know, you're going to make a decision about whether that's worth
0:04.5	watching based on what the first couple of minutes are like. Same thing with pictures. And in this
0:08.8	attention staff economy where we're always on our scroll, you know, always looking at feeds of
0:13.3	LinkedIn and Instagram and TikTok and God knows what, right? Like we're constantly splitting up our
0:19.3	attention to these very small microbytes and we make
0:22.0	decisions quickly about what's worth listening to and what isn't.
0:26.0	Step into the world of success with your brand amplified, the ultimate podcast designed to
0:31.8	unravel the intricacies of thriving businesses. I'm your host, Onica Jackson, and I'm on a mission to uncover the stories,
0:39.1	strategies, and secrets that have propelled entrepreneurs and business leaders to success.
0:47.3	And this is something that a lot of brands get wrong in general, whether they're trying to
0:52.2	tell their story online, whether they're trying to get new
0:55.4	donors, financiers, whatever the case may be, is they go to all the different things in the
1:02.3	product, like you mentioned with computers, the RAM, the gigabytes. So they talk about, we have this
1:06.5	product and this product and this product instead of talking about the benefits to the person
1:10.4	who's listening. With tech specifically, and AI, instead of talking about the benefits to the person who's listening.
1:11.5	With tech specifically, and AI, as you mentioned, there are new AI products coming out every day.
1:17.4	I know that if I just put a really generic thing into an LLM, I'm going to get a C of Sameness
1:23.7	response that any, that's very generic, right? i know i need to tailor it so what makes
1:29.0	the difference between a really good tech pitch in this day and age versus one that's not going
1:35.8	to hit the mark because five people are coming out with the same kind of product or the same case
1:41.7	at the same time absolutely well the analogy to what you just said around marketing based on the features of your
1:49.0	product versus the benefits, the clear analogy in VC pitching is founders that are pitching
	...

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