today you have to define who you are what you do, the problems you solve, and the audience you

solve them for at a much greater depth. So the LLMs are looking for that on the nose problem

solution fifth. You are the best solution for this person in this situation, right?

So if we get at a tactical level, yes, for B2B, we've got solutions, we've got industries,

but we probably also now got industry-specific solutions.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses.

I'm your host, Onika Jackson, and I'm on a mission to uncover the stories, strategies,

and secrets that have propelled entrepreneurs and business leaders to success.

I love getting really nerdy and wonky about technical jargon and things that we need to do to show up better in search for our ideal clients and prospects.

And Chris Rogers, you just showed me a really incredible project that you've been working on

and having AI help you with since last night. And this is your world. You have CSP agency,

the founder, and then you focus on SEO, AI, digital strategy. You've been in this world for over 25

years before Google was even a household name. So take us back

to that beginning. How did you get your start? What drew you into the space? Was this where you

thought your career would be going? No. So let's see. I was actually a psych major for my undergrad. I went to UIC in Chicago.

I was a psych major. I was actually patient activity director taking out a schizophrenic and bipolar

patients out into the world on their breaks. All very interesting stuff. I love psychology, but very quickly, as I got to the end of that engagement,

I realized that I wasn't going to make much money.

And I saw the people that were the coordinators,

and they didn't even really spend much time with the patients.

Most of what they were doing was like paperwork.

...