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Negotiate Anything

Own the First 10 Seconds: How to Shape Perception Before You Speak

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7748 Ratings

🗓️ 2 May 2026

⏱️ 56 minutes

🧾️ Download transcript

Summary

They judge you in milliseconds — before you say a single word. And if your presence doesn’t match your message, you're not just being ignored — you're being dismissed. In this episode, Kwame Christian sits down with presence expert Evan Weiner to explore the hidden science behind how people experience you — and why that can instantly boost or sabotage your power in negotiation, leadership, and life. From physical presence and aesthetic identity to the neuroscience of dopamine and status, you’ll learn: Why your style, posture, and polish matter more than you think How to build presence that defends your reputation and commands respect The surprising way your body language could be creating “communication dissonance” What to do today to become instantly more persuasive — without changing who you are If you’ve ever felt like people don’t take you seriously — or don’t listen no matter how well you speak — this episode will shift the way you show up forever. Connect with Evan Weiner ⁠⁠www.evangweiner.com⁠⁠ Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0

For the person listening today, I really want to hammer this home. When you talk about presence,

0:05.6

like, first of all, what does this mean? And second of all, what changes in their life if they're

0:12.4

able to master this? You know, presence is how people are experiencing us. So I'll clarify, too, this is virtual and in person. You know,

0:24.3

like a lot of things in person, there's much more power. There's all these different nuances of how

0:28.6

we're experiencing each other. And experiencing one another means how we are interacting,

0:33.8

sharing space with one another. And so presence does include things like communication and like a lot of

0:41.8

other disciplines. You know, many people know sort of the arena of like executive presence, which is

0:50.2

exactly that. I'm parallel to executive presence, but executive presence deals with

0:54.5

communication and a lot of different facets. And the cross section that I work on, which is kind of

1:00.2

the true starting line of the broader beast that is our presence, is our physical presence.

1:07.0

So our appearance, how are we showcasing who we are, our attributes through our style,

1:15.5

through our physicality? So ultimately, our presence is the opportunity we take for people to

1:25.4

experience our intentions and our appearance.

1:29.6

Incredible. I love the simple synthesis here, how people are experiencing us. Because when we think about negotiation and communication at large, a lot of times we are focusing exclusively on the semantics. What are you saying and what is the impact of those words?

1:46.1

But we fail to really understand just how significant our non-verbals are. And so that's not just what we are, like our body language. A lot of times we just focus on the body language. But we don't talk about our style, the physicality,

2:01.4

like you said as well, our background. And listeners, if you have not checked out our YouTube page,

2:06.5

this will be a great one to check out because Evan has an incredible presence. Everything is done

2:11.1

with intention. And that's something that made you stand out when we met in Nashville for the

2:16.8

Speaker's Conference conference too.

2:19.3

Hey, I'm Kwame Christian, and you are about to step into the world of Negotiate Anything,

2:24.5

the number one negotiation podcast in the world where we teach you how to make difficult

2:29.2

conversations easier while getting more of what you want in the process. Each episode is packed with practical

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