Our Thoughts On Bankrate Using AI Writers For Their Content

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 February 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content. [00:30] Some context on today’s topic and why people aren’t happy about it. [01:34] How AI-generated content goes against Google’s EEAT guidelines. [02:21] Examples of other websites pushing AI-generated content. [02:47] Why AI-generated content doesn’t perform as well as manually written content. [03:55] Why content written primarily for search engines rather than humans is an issue. [05:01] Using AI to assist you with writing content, not doing the majority of the work! [06:10] That’s it for today! Don’t forget to rate, review and subscribe! [06:25] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: AI-generated content performance blog post Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:20.4	Today we are going to talk about our thoughts on bank rate using AI writers for their
0:26.3	content. So I'm going to give you some context here and then Neil you can add some as
0:29.9	well. So bank rate they are a let's just call them a large financial advice website.
0:36.1	They get millions of visits and recently it was discovered that one of their articles,
0:40.9	typically when they have an article that's written they'll show the authors, right?
0:44.4	And so I'm looking at a screenshot here and I'm actually going to share my screen for those of you
0:47.6	that are watching on YouTube.
0:49.6	And so on the screen over here, where my mouse is, you can see it says article written by Bankrate edited by Angelica and then reviewed by Kate
0:56.8	So they have clearly they have an editorial team, but clearly it also says here this article is generated using automation technology and
1:03.0	thoroughly edited and fact checked by an editor on our editorial staff and so
1:06.9	someone asked a question they put the screenshot on Twitter it was viewed
1:10.8	about 80,000 times, probably more now.
1:13.1	And then, so you can see this person asking about it.
1:15.6	And then Danny Sullivan basically responded
1:18.0	and said, hey, look, as said before,
1:20.2	when asked about AI content created primarily
1:22.0	for search engines rankings
1:23.2	however it is done is against our guidance if content is helpful and
1:26.6	created for people first that is not an issue so we wanted to give our thoughts
	...

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