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Today we are going to talk about how to get 90% plus open rates on your emails and I'm

going to start this off first because I've actually seen this recently right and

so the key thing for me I'm seeing 90 to 93% open rates or so.

On cold emails, it's about 90% on kind of warmer ones,

it's 93, maybe even 95% or so.

But the key thing for me is you have a good subject line, right?

And so I'll give you an example.

Recently we're kind of inviting some people

that I know that are in my network, and I just said,

hey, come hang out in Miami at the Four Seasons,

February 12 to the 14th, right?

And that open rate in itself, it's a good offer, right?

One, it's an event in Miami.

Oh, it's at the four seasons, right?

Oh, if you're available during that time,

it sounds interesting, right?

And so when I ask a question like that, that prompts curiosity, but there's also a lot of

curiosity around the subject line itself, right? So the subject line, Ogilvie himself says that 80 cents on the dollar is already spent when you write your

headline and so that's one big piece of it. I found that like for me I don't know what are your

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