Options, Options, Options - Part 1

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0 • 547 Ratings

🗓️ 8 March 2021

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s show, we discuss the topic of options. Everyone wants options whether you consciously think it through or not. We want the power of choice, specifically “our” choice. We want to choose a small coke or a super-sized one. We want to choose the economy room or the presidential suite at the local hotel. Options are critical to allowing a client to choose what they want and they are an effective tool in being able to communicate streamlined suggestions. Brian and Nate review the reasons as to why options are important and how they should be a part of any client interaction.

Transcript

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0:00.0	Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating,
0:22.7	air conditioning, and electrical. More than a podcast, Waste No Day is a credo, a determination,
0:29.4	a mindset. It is a never-ending discipline. It is a refuse to lose pursuit. It is a wake-up call
0:36.0	every morning to waste no day. Now here's your host,
0:40.5	Brian Burton and Nate Minnick.
0:50.5	Hey, welcome to another episode of the Waste No Day podcast. I'm your host, Nate. I'm your co-host, Brian.
0:56.4	And we have a new week for you here. Hope you are starting yourself strong on this Monday morning
1:01.4	or whenever you're listening. We want to encourage you. We have a new topic that we're really excited
1:06.3	to break out for you today. It's options, options, options. And we're going to have a guest host with us
1:12.9	on the second part of this podcast, Jonathan Jordan, who will be given his expertise on the matter
1:18.1	and on the subject. And he certainly has a lot to say about it because it's part of his system.
1:24.0	But for right now, on part one of this podcast, we want to break down the subject for you
1:28.5	initially. And with that, we start with our quote from Brian.
1:33.1	Presenting a client with only one option is never an option. Unknown author.
1:39.8	Ah, Anon. He's got so many good quotes. Love it. Yeah. Presenting the client with only one option is never an
1:48.8	option. It's so good. And so that's where we're starting off this podcast with the concept of options.
1:55.4	How many? How many is the right number? How many is the wrong number, and what do they look like?
2:01.0	So we want to jump into it right now and just kind of give you a high level view of what we
2:05.4	mean by options. It simply means that whether you are talking about products or recommendations
2:12.0	or fixes or diagnoses or whatever may be, there is not just one right answer.
2:20.4	There is multiple answers that the client, emphasis on the client, gets to choose.
2:28.5	Yeah, and if they get to choose, so you have the choice, you have your own option of presenting them with one option, which again should never be an option.
	...

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