How to Tell If Your Agency Is Performing (Not Just Reporting)

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

0.0 • 0 Ratings

🗓️ 10 March 2026

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit

Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS inside Meta or Google while revenue in Shopify tells a very different story. If your agency is “reporting well” but the business isn’t growing, something is broken.

In this episode, we break down why in-app metrics are often misleading, how platforms double-count conversions, and why your CRM or store data must always be the source of truth. We also share the questions every VP of Marketing should ask their agency to force better thinking, stronger accountability, and a real growth strategy.

You’ll learn how to challenge reporting, uncover hidden attribution issues, and turn agency meetings into strategic conversations instead of dashboard reviews. If you manage paid media or manage the people managing it, this one will help you evaluate performance.

In This Episode:

- Vanity metrics vs real revenue

- Why attribution models conflict

- View-through vs click attribution

- Addressing tracking setup mistakes

- Three questions to ask your agency

- Which answers should raise red flags?

- Questions for monthly and quarterly reviews

- Challenging agencies to think of your money as theirs

- Agencies should perform, not report well

Mentioned in the Episode:

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit

Is Your Agency Performing Or Just Reporting Well?: https://youtu.be/F6iGYu7Dv4s

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

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We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, before we get in today's show, my marketing manager finally convinced me to run a wild
0:04.6	experiment in this episode because he wanted to prove what the conversion engine can do for your
0:10.2	brand. So we are giving away three of our $10,000 deep dive audits for free.
0:26.2	In this audit, and this isn't one of those audits that you get from some AI-generated bot, this actually takes us two plus weeks, seven or eight of our team members, and it is
0:32.5	incredibly in-depth.
0:34.4	It will give you insights into your media buying, your creative, your actual business
0:38.8	metrics, and find it exactly where the gaps are and where your growth is stalled and what we
0:44.0	can do about it or what you can do about it when you get the audit.
0:48.2	Now here's the catch.
0:49.3	We only have three spots.
0:51.0	So head on over to tier 11.com forward slash audit right now. Fill out the form and let's
0:56.5	see how we can scale your business in the coming year. Your agency shouldn't be reporting well. It
1:02.2	should be performing well. If your agency is saying, hey, look at the meta dashboard and see how
1:07.4	great we're doing, always ask the question, is it real? The three questions
1:11.4	that every VP of marketing should ask their agency, what would they be? The first question,
1:19.6	You're listening to perpetual traffic. Hey, before we get in today's show, my marketing manager
1:26.9	finally convinced me to run a wild experiment in this episode because he wanted to prove what the conversion engine can do for your brand.
1:35.6	So we are giving away three of our $10,000 deep dive audits for free. In this audit audit and this isn't one of those audits that
1:47.9	you get from some AI generated bot this actually takes us two plus weeks seven or eight of our team
1:55.4	members and it is incredibly in depth it will give you insights into your media buying, your creative,
2:01.6	your actual business metrics, and find it exactly where the gaps are and where your growth
2:06.9	is stalled and what we can do about it or what you can do about it when you get the audit.
	...

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