This is Entrepreneurs the Playbook, where each week I bring you some of the greatest

athletes, celebrities, and entrepreneurs to talk about their personal and

professional playbook to success. This is Dave Meltzer with Entrepreneurs the

Playbook and I have a double David episode here with my favorite donut shop in

the entire world. I grew up in Akron, Ohio, so I was one of the first people to

get exposed to crispy creams when they came out to California. Everybody was

super excited. I was like, what's the big deal? They've been there since I was

born. Dave Schien has the global chief brand officer of crispy creams and he

shares the same mindset, hard set, and handset that I do. Welcome to the

Playbook. Thanks so much for having me, Dan. I'm really looking forward to

talking with you and sharing a little with your audience. Well, you know, talk

about the best of the best is hyper competitive when it comes to donuts. They're

not really a new technology, but yet some companies have a really difficult time

providing quality service and quality product when it comes to donuts. And as

far as I'm concerned, crispy cream does the best at both. Give me some of the

foundational principles or values, and I know foundationally that's what it

takes in order to effectuate being the best of the best when it comes to quality

service and quality product. I think one of the reasons people really still

love crispy cream after all these years, and they think of it as sort of the OG,

not original ways, but also the OG of donuts is is because the way we're made

and I think a lot of your audience will resonate with them. We're very authentic.

People tell us, oh, it's authentic. It's sincere. Why? Well, how many how many

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