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The Russell Brunson Show

Offers Will Change Your Life: The Stories Behind My Biggest Turning Points | #Success - Ep. 90

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8982 Ratings

🗓️ 24 November 2025

⏱️ 36 minutes

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I share one of my favorite presentations I ever gave at Myron Golden’s event. The entire event was about offers, so Myron asked me to walk through my personal journey with them. But not just the mechanics of an offer and all the typical stuff… He wanted me to share the real stories… The terrifying moments… And the breakthroughs that happen when you have the courage and determination to put out an offer.  In this episode, you’ll hear the five times in my life when a single offer literally changed everything for me. This one skill saved my business more times than I can count at this point, and has made all of my success possible. If you have ever doubted yourself, felt stuck financially, or wondered how to create momentum when everything feels impossible, this episode will show you what is actually possible when you learn how to build and launch irresistible offers. Key Highlights: ◼️Why the person who makes the most offers always wins, even if some fail! ◼️The Christmas couch story and the first offer that changed everything ◼️How a high ticket idea created under pressure saved payroll and became a five year revenue machine ◼️What happened when every merchant account disappeared overnight and how a one thousand dollar teleseminar offer kept the company alive ◼️The ClickFunnels launch that failed six times before a room of three hundred people triggered a billion dollar breakthrough ◼️The twenty million dollar library vision no bank believed in and the million dollar seat offer that raised fourteen million dollars in Mexico If there is one theme that has repeated itself in my life over the last twenty plus years, it is this: Whenever I hit a wall, whenever I felt out of ideas, whenever I thought everything was about to collapse, the thing that turned everything around was an offer.  I hope this episode gives you the belief and the tools to start putting more offers into the world because you are always one offer away… ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel

0:05.0

is good, but you suck at selling. If you want to learn how to sell so your funnels will actually

0:09.3

convert, then get a ticket to my next selling online event by going to sellingonline.com slash

0:13.8

podcast. That's selling online.com slash podcast. What's up, everybody? Welcome back to the show. I hope you're all doing amazing. This is probably dropping during Thanksgiving weeks. Hopefully if you're in the States, you're having great Thanksgiving. If you're anywhere else, hope you're having a great week. And I would appreciate you always pay attention and listening. Today I wanted to give you guys a bonus episode. This is from, I had a chance a little while to speak at Myron Golden's event because

0:38.8

Myron is the man.

0:39.8

And basically when he asked me to something, I say yes. So that's kind of a relationship we have. He's amazing. And I asked me if I can speak this event for him and with him. And it was so much fun. The whole event was that offers. and so he wanted me to put my spin-on offers

0:52.5

and what I've learned and how they work.

0:53.9

And I had a couple presentations that I did at that event,

0:56.8

but this one was one that I thought was really cool that I want to share with you guys because hopefully I'll start thinking about offer creation and the different offers you can create and like and the fact that you know the people in each market that make the most offers the ones have the most success and it goes through a lot of different offers and things that we've created over time.

1:12.2

And anyway, it was a really fun presentation to prepare and to give. And I hope that you guys get a ton of value of it during these holidays. And then after that, get back to just making some offers, Black Friday offers, Cyber Monday offers, Christmas offers, New Year's offers. Like, put all those offers because that's, uh, they say an offer day keeps the, keeps the tax man away.

1:31.1

I don't know, something like that. All right, that's it. I hope you guys enjoy this episode and we'll talk to you. This is the Russell Brunson Show. A lot of you guys are going to be really, really nervous. Like, I don't know how to put offers out there.

1:44.8

Like, it's like, ah, there's going to be anxiety and stress.

1:46.9

And what if my offer sucks? What if nobody buys it? But the second side you have to understand is that the person in any market who's willing to put out the most offers is the person who wins. So it's not just like I'm going to put one offer out there and hope it does well. like it's putting out offer after offer after offer um just in the last 30 days alone i've

2:02.3

probably put out 12 different offers to my market. I'm putting out offers all the time. I see what works, what doesn't work? Sometimes it's put out offers and they completely bomb. Even today, I put out an offer and I think I'm pretty good at this at this point. I still have put out offers sometimes. It don't work. Other times I put out offers and they blow up and you never really know. So when I was preparing this presentation day, I was thinking about, man, I've been in this business now for 20 and 21, 22 years, something like that, which is crazy because I look like I'm 14, but I've been doing this for a long time. I'm 43 years old right now and I started my business when I was in my early 20s. And so, yeah, it's been over 20-something years I've been doing this. And I'm thinking about the offers I put out there that actually changed my life. Because there were definitely like four or five that were like huge shifts that changed everything for me. And so if you guys don't mind them and tell a couple of that, and hopefully it'll give you some inspiration about just like the reason why this is so important, why it's something that's essential for you guys to do, because one good offer you put out there can and will change life forever. So when I got started, again, 20-some-odd years ago, I just married my beautiful wife. If anyone ever seen my wife online socially, she hates being on social stuff, but she's on there once in a while.

3:10.5

I met her, fell in love. I was like, I want to marry this girl. My wife's six years older than me, and so I was like, how do I impress her? Like, I'm broke. She's like beautiful, like all these things, right? And I don't know, somehow I tricked her. she was uh she was the very first like cell like the very first time i closed someone i was like i can't believe i closed her

3:27.2

on me. This is ridiculous. So she married me and it was amazing. And I was wrestling at the time, so I didn't have a job. So she also had to marry me and she had to support me, which is like, like, I'm a good closer, right? If I can do that. And so she marries me.

3:41.8

Then she's supporting me and everything's happening.

3:44.0

And at the time, I'm like, I got to figure out how to help her. Because long term, when I get done wrestling, like, I got to support her. Like, what am I going to do? And so while I was in school, I started trying to figure out, how do I make money? How do I create something that will make us money?

3:57.2

And I tried a whole bunch of different things.

3:58.3

Some of you guys have heard my story.

3:59.3

One of my first products was teaching people I make money? How do I create something that will make us money? And I tried a whole bunch of different things. Some of you guys have heard my story. One of my first products was teaching people I make potato guns. I made a little products called Zip Brander. It was a little software product. I created a whole bunch of different products and put them out there. And I had mild success with a lot of them. Like nothing like, you know, I didn't become a millionaire selling DVDs on how to make potato guns, but I made a little bit of money here and there, right? That's why I got started. And I remember the very first time that I actually made an offer. I didn't even know that it was called an offer at the time, but it was our second Christmas together. My wife had been married for two years. It was our second Christmas together. And my wife's super low maintenance. Like she thinks all this stuff is, like, when she comes

4:35.6

events like this, she's like, why are people here to hear you talk? This makes no sense, right?

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