Conversation Domination: John Parkes Reveals the Strategies Behind Our $150M in Ad Spend | #Marketing - Ep. 91
The Russell Brunson Show
Russell Brunson
4.8 • 982 Ratings
🗓️ 26 November 2025
⏱️ 54 minutes
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| 0:00.0 | Why are businesses like HelloVet choosing Apple products and services? |
| 0:04.8 | So we started the business two years ago. |
| 0:07.2 | We had a few people who were used to PCs and this was their first foray into Macs. |
| 0:12.5 | But it's been super smooth getting everyone onto those devices and everyone seems really, really happy. |
| 0:18.0 | Find out how Mac can help you run and grow your business at apple.com forward slash |
| 0:23.6 | HelloVet. |
| 0:26.0 | Do you have a funnel but it's not converting? |
| 0:28.3 | The problem 99.9% of the time is that your funnel is good, but you suck at selling. |
| 0:33.1 | If you want to learn how to sell so your funnels will actually convert, then get a ticket to |
| 0:37.0 | my next selling online event by going to sellingonline.com slash podcast. |
| 0:40.8 | That's selling online.com slash podcast. |
| 0:45.7 | Hey, what's up, everybody? This is Russell. Welcome back to the show. Today, I'm on, I'm en route for our Thanksgiving festivities. |
| 1:28.7 | We're in L.A. right now, getting ready to go jump on a boat for a couple days. So it's going to be nice. I've said, hey, my family, my kids and all the things. I hope that maybe when you're listening to this is either Thanksgiving or right afterwards and you're also having great family time. So I wanted to, you know, there's a lot of times, obviously, since podcast and the places, we'll talk a lot about, like, strategy of traffic and things like that. And I don't typically go deep into tactics because tactics are shifting and changing and stuff like that. But inside our higher-end coaching programs, we definitely do a lot of focus on the tactical parts, like what's working today. How do we dominate these? |
| 1:30.5 | How do we, how to make sure this is going to be successful? |
| 1:36.3 | So at a recent one of our two common Quebec's meetings, John Parks, who runs our advertising division of our company, who was there, he talked about conversation domination as it relates |
| 1:41.1 | to specifically paid ads and things like that, which I thought was really |
| 1:46.4 | fascinating and a great presentation. Conversation Domination, I called that one of my friends |
| 1:52.3 | in Howie Schwartz. We back they had a course called Conversation Domination, and the course, |
| 1:56.3 | the whole goal was like, how do you get it so that when you went to Google, he typed in your |
| 1:59.9 | keyword that you'd be the first listing, second, third, fourth, fifth, and you'd be paid ads and you'd be everywhere right um and so i actually bought that brand that domain from them later because i was like i want the same thing i want something google's my name or it goes with instagram or facebook wherever that we're at that's conversation domination i want to dominate the conversation about any topic that I am focusing on. Um, and so that's kind of what, um, yeah, what the lens that John made this presentation through, but specifically with paid ads and stuff like that. So I hope you enjoy those presentations. We're more tactical than usual, but I hopefully get some wheels in head spinning, give just my ideas and insights for how you can get more traffic into your funnels. I appreciate you all, and I hope you'll have a great weekend. |
| 2:37.4 | Talk soon. hopefully gets the wheels and head spinning give just my ideas and insights for how you guys can get more traffic into your funnels i appreciate you all and i hope you'll have a great weekend talk soon this is the russell brunson show okay so yeah i'm john parks um over a decade in ads over |
| 2:47.0 | 150 million dollars spent profitably so excited to show you guys the art and the science of ads. |
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