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The Russell Brunson Show

Conversation Domination: John Parkes Reveals the Strategies Behind Our $150M in Ad Spend | #Marketing - Ep. 91

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8982 Ratings

🗓️ 26 November 2025

⏱️ 54 minutes

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I share a powerful session from our recent Two Comma Club meeting where John Parkes, the guy who runs all our ads and has profitably spent more than one hundred and fifty million dollars, breaks down what conversation domination really means. Inside our higher level programs we focus on what is working right now, and John shows exactly how to use Meta Ads to be everywhere your dream customers look so you become the only voice they see. Key Highlights: ◼️What conversation domination actually means and how to show up everywhere your market is paying attention ◼️The DWELL method for building audiences that convert instead of just clicking ◼️How to use engagement, traffic, data, and layered audiences without confusing the algorithm ◼️The “special ops” way to run ads and get sales and leads for pennies on the dollar ◼️Why simple, native videos outperform polished creative and boost show-up rates If you run Meta ads or want to, this session will shift how you think about traffic. Winning with paid ads is not guessing. It is building the right audiences, structuring campaigns so the algorithm learns fast, and putting messages in front of people who already care. John shows the framework that makes campaigns cheaper, smarter, and more predictable. Take notes, refine your targeting, and start applying these principles. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Why are businesses like HelloVet choosing Apple products and services?

0:04.8

So we started the business two years ago.

0:07.2

We had a few people who were used to PCs and this was their first foray into Macs.

0:12.5

But it's been super smooth getting everyone onto those devices and everyone seems really, really happy.

0:18.0

Find out how Mac can help you run and grow your business at apple.com forward slash

0:23.6

HelloVet.

0:26.0

Do you have a funnel but it's not converting?

0:28.3

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

0:33.1

If you want to learn how to sell so your funnels will actually convert, then get a ticket to

0:37.0

my next selling online event by going to sellingonline.com slash podcast.

0:40.8

That's selling online.com slash podcast.

0:45.7

Hey, what's up, everybody? This is Russell. Welcome back to the show. Today, I'm on, I'm en route for our Thanksgiving festivities.

1:28.7

We're in L.A. right now, getting ready to go jump on a boat for a couple days. So it's going to be nice. I've said, hey, my family, my kids and all the things. I hope that maybe when you're listening to this is either Thanksgiving or right afterwards and you're also having great family time. So I wanted to, you know, there's a lot of times, obviously, since podcast and the places, we'll talk a lot about, like, strategy of traffic and things like that. And I don't typically go deep into tactics because tactics are shifting and changing and stuff like that. But inside our higher-end coaching programs, we definitely do a lot of focus on the tactical parts, like what's working today. How do we dominate these?

1:30.5

How do we, how to make sure this is going to be successful?

1:36.3

So at a recent one of our two common Quebec's meetings, John Parks, who runs our advertising division of our company, who was there, he talked about conversation domination as it relates

1:41.1

to specifically paid ads and things like that, which I thought was really

1:46.4

fascinating and a great presentation. Conversation Domination, I called that one of my friends

1:52.3

in Howie Schwartz. We back they had a course called Conversation Domination, and the course,

1:56.3

the whole goal was like, how do you get it so that when you went to Google, he typed in your

1:59.9

keyword that you'd be the first listing, second, third, fourth, fifth, and you'd be paid ads and you'd be everywhere right um and so i actually bought that brand that domain from them later because i was like i want the same thing i want something google's my name or it goes with instagram or facebook wherever that we're at that's conversation domination i want to dominate the conversation about any topic that I am focusing on. Um, and so that's kind of what, um, yeah, what the lens that John made this presentation through, but specifically with paid ads and stuff like that. So I hope you enjoy those presentations. We're more tactical than usual, but I hopefully get some wheels in head spinning, give just my ideas and insights for how you can get more traffic into your funnels. I appreciate you all, and I hope you'll have a great weekend.

2:37.4

Talk soon. hopefully gets the wheels and head spinning give just my ideas and insights for how you guys can get more traffic into your funnels i appreciate you all and i hope you'll have a great weekend talk soon this is the russell brunson show okay so yeah i'm john parks um over a decade in ads over

2:47.0

150 million dollars spent profitably so excited to show you guys the art and the science of ads.

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