Jason Friedman’s Customer Retention System For Raving Superfans | #Marketing - Ep. 89

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 19 November 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I brought in one of my secret weapons from Inner Circle and Atlas, Jason Friedman. Jason is the guy I think about when I hear “customer experience” and “retention.” I am obsessed with funnels, traffic, and selling online, but Jason walked into our Mastermind in Paradise and basically said, “Cool… but what happens after they say yes?” What followed was one of the clearest frameworks I’ve ever seen for turning customers into raving recruiters so your revenue grows without buying more clicks. Key Highlights: ◼️Why entrepreneurs stay “addicted to strangers,” and how Jason reframes ROAS as Return On Audience Success so your funnels stop leaking profit. ◼️The theater director who scripted audience reactions on command, and how that principle lets you choreograph customer transformation instead of hoping it happens. ◼️Jason’s Kinetic Customer Formula that ties attitude, behavior, momentum, and friction into a system that drives renewals, ascensions, and referrals. ◼️Simple retention moves you can apply immediately, like accelerating time-to-first-value, creating win streaks, and fixing hidden friction points. ◼️How personalization, gamification, and “unreasonable” small touches create emotional connection and make your programs sticky. ◼️Why the future of online business belongs to entrepreneurs who build back-end funnels that turn current customers into their strongest promoters. If you run funnels, sell courses or coaching, or drive any kind of online sales, this episode will help you make more money from the customers you already have while building something that is AI-proof and future-proof. Listen in, take notes, and then start redesigning your customer journey so your experiences compound long after the initial sale! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Why are businesses like HelloVet choosing Apple products and services?
0:04.8	So we started the business two years ago.
0:07.2	We had a few people who were used to PCs and this was their first foray into Macs.
0:12.5	But it's been super smooth getting everyone onto those devices and everyone seems really, really happy.
0:18.0	Find out how Mac can help you run and grow your business at apple.com forward slash
0:23.6	HelloVet.
0:26.0	Do you have a funnel but it's not converting?
0:28.3	The problem 99.9% of the time is that your funnel is good, but you suck at selling.
0:33.1	If you want to learn how to sell so your funnels will actually convert, then get a ticket to
0:37.0	my next selling online event by going to sellingonline.com slash podcast.
0:40.8	That's selling online.com slash podcast.
0:45.6	Hey, what's up, everybody? Welcome back to the podcast. Today, I'm going to give you guys a gift.
0:51.2	Jason Friedman is someone who is in my inner circle. He's in my Atlas program, and
0:56.2	he is one of the smartest dudes ever met. And it's kind of cool. He spoke in our last
1:02.3	mastermind in paradise for our inner circle, our two CCX members. And he talked about something that
1:07.3	I don't talk a lot about. Obviously, I am a marketing nerd. I love marketing and traffic and funnels and sales and all the fun stuff.
1:13.5	What Jason talks about is customer retention.
1:16.0	After you get the people, how do you actually keep them?
1:19.5	And this presentation was brilliant.
1:20.9	I think it's really fun too because my focus is, you know, we try to make insane products.
1:25.9	So I do focus on retention. But also, like, I usually, and I, we try to make insane products. So I do focus on retention.
1:29.7	And, but also, like, I usually, you know, just the, the, you know, the cloth that I'm cut
	...

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