Objection Handling with Extreme Confidence | Confidence & Conversion

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 18 March 2022

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Why would anyone need a full-service broker when they could just sell their home by themselves? Because that would be a bad idea! Going with a smart agent (like you) is the best decision they could possibly make to maximize their money. Need irrefutable proof? That’s what Tom Toole is here for. On this week’s Confidence & Conversation, Tom shares the market knowledge that will get sellers off the fence and how to use it with confidence. If you ever feel uncertain about objection handling or don’t know what to say in the moment, these six minutes of sales wisdom are for you. After you watch or listen, I’d get to tuning up your scripts right away!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome back to Confidence Conversion.
0:08.5	Once again, the Legend Tom tool, Tom, let's handle another objection.
0:12.9	You know, the market's so hot, I know you guys brand, it's obviously you guys sell a lot
0:16.8	of houses, but the market is so hot, I just feel like I could put a sign in front of my
0:20.2	house and it would sell.
0:22.2	So I'm looking at all these discount companies, I don't want a full service broker.
0:25.5	I don't think I need a full service broker in this market.
0:28.2	Well, you're right, you could put up a sign and your home would sell.
0:30.9	The question is, are you leaving money on the table?
0:33.2	And here's what I know.
0:34.8	Has anyone shared with you the bright MLS statistics about off-market sales?
0:38.6	No.
0:39.4	So Bright did a study all along the Eastern Seaboard.
0:42.2	And your MLS has this stuff too.
0:44.0	So Bright did a study all along the Eastern Seaboard, it includes Philadelphia, DC, Baltimore,
0:49.6	Virginia, and homes that weren't on the MLS sold just below 17% less than the homes that
0:55.8	did sell on the MLS.
0:57.1	So I get that you could sell the home on your own.
1:00.4	I just don't want to see you leave that kind of money on the table.
1:02.5	Do you want to leave it?
1:03.4	17, can you send me that report?
1:04.9	I'll send it to you right now.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.