Nutrisense - The Education and Accountability Tool

The Story of a Brand Show

Ramon Vela

Entrepreneurship, Business

4.9 • 147 Ratings

🗓️ 18 May 2023

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Today, we interview Dan Zavorotny, Co-Founder & COO of Nutrisense. Nutrisense is a platform focused on improving metabolic health. Their mission is to help anybody discover and reach their health potential.

Their members discover the perfect diet for their unique bodies by tracking key metabolic markers in real-time. They leverage powerful hardware (CGM, Ketone Meters, etc), software, and a team of expert dietitians to enable lasting behavior change.

We discussed:

* What he's grateful for
* How mentors help you reduce your failure when you're a startup
* Why experience gives you pattern recognition (and what is it)
* How layoff should occur and why should hire slowly
* Why you should hire failed founders
* Overview and origin of Nutrisense
* Why this mission is important to Dan and why he wanted to do something for the world
* How he started selling
* How they started to scale quickly (brief story of how their revenue grew)
* The three parts of Nutrisense: analytics, glucose monitor and health practitioners
* Why so much of the world is pre-diabetic
* Why if you want to know who you are and what works for you ~ see the data
* The difference between Nutrisense and Fitbit
* Advice, make sure you want to change
* It's really an education & accountability tool
* And so much more…

Join Ramon Vela and Dan Zavorotny as we break down the inside story of Nutrisense on The Story of a Brand.

For more on Nutrisense, visit: https://www.nutrisense.io/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	that's what's fascinating by this. Like you and I can, let's say you and I are experts on health care.
0:03.4	We can argue about, let's say, I'm ketogenic diets and you're vegan, vegetarian diet or plan-based
0:09.0	diet and we argue about the benefits of one versus another. And we see this all the time on all
0:12.2	social media. Hundreds of YouTube article, videos, articles, blogs, experts selling books on this topic,
0:19.4	right? And you see how is it like 10 New York Times bestsellers
0:22.2	selling a complete different diets?
0:23.9	And they're all becoming New York time bestsellers.
0:25.4	How does that work?
0:26.5	Here, like you put it on, you eat the food, I eat the food,
0:29.3	and you see your number, I see my number.
0:31.2	And we just have the answer.
0:32.6	And the answer could literally be for me, keto works
0:34.8	and for you, plan basedbased works or vice versa. It could be neither one
0:38.3	works for us. Let's try something different. And that's why I love data so much because it's so
0:42.2	objective. There's no opinion in it. It's just facts. And it's hard to argue with facts. And you
0:47.1	see this thing sitting here in your arm placed and you know it's touching your blood. How can you
0:52.2	debate anything?
1:09.0	No. in your blood. How can you debate anything? This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. I'm Ramon
1:11.4	Vela and I believe that people want to know more about the brands and products they purchase.
1:16.6	So each week, I interview the founder of a consumer brand, unpacked our story, their products,
1:21.7	their mission, so you can decide which products are worth buying and which brands are worth
1:26.4	supporting.
	...

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