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The Story of a Brand Show

NoBull Burger - The Best Veggie Burgers I've Ever Tasted!

The Story of a Brand Show

Ramon Vela

Entrepreneurship, Business

4.9147 Ratings

🗓️ 17 May 2023

⏱️ 69 minutes

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

 

Elizabeth says, "At the end of the day, one of the things that we take so much pride in is, this is not a meat imitator. This is just a whole food, real food, veggie burger. And everything in there are ingredients from the earth, not from a lab."

 

Today, we interview Elizabeth Raymond, Co-Founder of NoBull Burger. NoBull Burger, is the TRUE veggieburger, and is a handcrafted, 100% plant-based veggieburger that takes pride in using premium ingredients to make an exceptionally tasting, whole-food veggieburgers.

 

We discussed: 

 

* What she's grateful for
* Origin Story and Overview of NoBull Burger and their values
* Their biggest challenges in past and present
* Advice for other CPG founders
* Their focus on Mental Health
* Their personal story with Mental Health and how they use the brand as a platform to help others
* Understanding your self worth as a founder of a CPG brand
* The state of nutritional psychology and how NoBull Burger fits in
* A breakdown of ingredients and products
* Where to buy this amazing product (Ramon's words)
* And so much more… 

 

Join Ramon Vela and Elizabeth Raymond as we break down the inside story of No Bull Burger on The Story of a Brand.

 

For more on NoBull Burger, visit: https://nobullburger.com/

 

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

 

*

 

This episode is brought to you by Sendlane.

 

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

 

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. 

 

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

 

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Transcript

Click on a timestamp to play from that location

0:00.0

what we're doing and the potential of this brand is that the values that my mom had raised my

0:07.3

family on and just about the food you consume and eating fuel, food for fuel and food for purpose,

0:15.2

that has stayed true with us through and through into this company. And as we've grown,

0:20.3

as we've brought on new flavors

0:21.6

and R&D. But at the end of the day, one of the things that we take so much pride in is this is not

0:27.6

a meat imitator veggie burger. This is just a whole food, real food veggie burger. And everything in there

0:34.9

is ingredients from the earth, not from a lab. And we know that is overall going to be

0:40.6

what takes, plays a role in just our overall health and how we feel and our mood and our energy,

0:47.2

our sleep. And that's just for ourselves, not to mention how that radiates to others and our

0:52.5

interactions with others throughout the day, let alone on the planet as we celebrate Earth Week this week.

0:58.0

There's so many of those benefits that you get from making this kind of choice.

1:03.2

So we are here for it. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.

1:23.3

I'm Ramon Vela, and I believe that people want to know more about the brands and products

1:28.0

they purchase. So each week, I interview the founder of a consumer brand, unpacked their

1:32.6

story, their products, their mission, so you can decide which products are worth buying

1:37.0

and which brands are worth supporting.

1:42.5

Hey, everyone, I just have to tell you that this is going to be an amazing interview.

1:49.7

I am so excited that you're going to listen to this for the first time.

1:54.3

I've actually listened to it already several times.

1:57.4

It is so powerful, so moving.

2:00.3

And by the way, the product is amazing. I'm just going to say it

2:05.6

right now. The product is freaking amazing. And I hope you enjoy this interview. I hope you try

...

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