meta_pixel
Tapesearch Logo
Log in
Entrepreneurs on Fire

Non-Food Franchising is En Fuego with Jon Ostenson

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.84.1K Ratings

🗓️ 21 November 2022

⏱️ 24 minutes

🧾️ Download transcript

Summary

Jon Ostenson is a top 1% Franchise Broker, Owner/Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., and The Franchise Journal.

Top 3 Value Bombs:

1. We've never seen so much interest in business ownership and alternative investment opportunities as we've seen over the past two to three years and it's only getting stronger. It really is across the board.

2. These non-food businesses, they're cash flowing, they're Amazon resistant in many cases pandemic resistant or recession resistant. That's what's attracting people.

3. A lot of businesses in different industries are getting into franchising and finding there's just a lot of benefits to scaling through that path and it's certainly not right for everyone, but for a lot of businesses, it is.

Franbridge Consulting - Visit and sign up for a complimentary copy of the new book, Non-food Franchising.

Sponsors:

HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching has helped thousands of entrepreneurs to dramatically increase profitability!

Transcript

Click on a timestamp to play from that location

0:00.0

Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like success story podcast.

0:12.0

Today we'll be breaking down why non food franchising is in Fuego to drop these value bombs. I brought John Austin in the EO fire studios.

0:21.0

John is a top 1% franchise broker owner investor and author of the book non food franchising. He draws in his experience as a former Inc 500 franchise president in multi brand franchise E and serving his clients.

0:34.0

He is a frequent contributor on franchising for Forbes Inc and the franchise journal and today foundation we're going to talk about non food franchising.

0:43.0

The reasons why franchises are a great option for entrepreneurs like you fire nation and so much more and a big thank you for sponsoring today's episode goes to John and our sponsors.

0:55.0

Is this your year visit thrive time show dot com slash E O fire to see how clay clerks business coaching has helped thousands of entrepreneurs to dramatically increase profitability.

1:06.0

It's month to month and less money than an average minimum wage employee schedule your free consultation today at thrive time show dot com slash E O fire success story hosted by Scott D. Clare is brought to you by the HubSpot podcast network the audio destination for business professionals success story features q&a keynote presentations and convos on sales marketing in more a recent episode on how to protect your business in times of crisis is a must listen.

1:34.0

Listen listen to success story wherever you get your podcasts.

1:39.0

John say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

1:49.0

Hey fire nation great to be back and I want to start off by saying John congrats on the 10 year anniversary here thank you very exciting so keep rocking.

1:59.0

As far as something around being successful you know I believe a key element oftentimes overlooked is that in the end it's not about you others have been a part of your success yes but what really matters is their own success is result of having interacted with you and for example is past week I was.

2:19.0

I was taking my son to Columbia South Carolina for my alma mater football game the national champion Georgia Bulldogs and I haven't have five clients in Columbia South Carolina that are bought franchises in the past year or two and took them all to dinner Friday night and sitting around the table and hearing of their successes and they're not just growing they're thriving and expanding and taking over the state it is so rewarding that's where I get my fulfillment and it's just a great reminder to me that it's not about us it's about them.

2:48.0

I love that and I also love how you snuck in national champion I mean I have so much pride in my alma mater as well Providence College we know the football team unfortunately because that's always a fun thing but you know we won the big East last year we went to this week 16 where I was at where we barely lost to the eventual champion Kansas by just a couple points so definitely love sticking with the alma mater having fun with that and as John mentioned fire nation this is this third time on the show which is really cool and we're going to be talking about why non food franchise.

3:17.0

John food franchising is in Fuego and during our pre interview chat John and I actually had some cool conversations around how so many of you fire nation our listeners my listeners here how you have taken action on this content how you've reached out to John in his company and you started non food franchising companies and a lot of you even said

3:37.0

had even a listing existed and now I'm running this non food franchise and I'm having a blast like I never was really able to click with anything else but this is clicking with me so we're going to be talking about some really cool things all around these topics and I hope you fire nation

3:52.0

keep taking advantage of the amazing opportunity that John gives you at the end of this episode to connect with him in his company for these non food franchising opportunities so first off John congrats on your new book non food franchising you're seeing a theme here

4:10.0

fire nation tell us more about it yeah no I appreciate it the book releases at the end of October and we've got a great response already with pre sign ups as I mentioned offline will get a copy to everyone of your listeners to reach us out to us

4:24.0

but as we've discussed in the past you know with non food franchising many don't consider franchising when they're thinking about business ownership and alternative investments they chunk

4:33.0

the franchising up as fast food and yet 90% of probably 95% of our clients want nothing to do with food they just feel the same way that I do that they're easier ways to make money I'm happy to get more detail around that but no so it's really opening up their eyes and in the book you know we

4:49.0

talk about the nuts and bolts of stepping into business ownership what does that look like we compare franchising the startups franchising to entrepreneurship through acquisition which is a popular concept out there we talk about the different roles of the owner both the owner

5:02.0

operator as well as the semi passive executive model the many of our clients all four we talk about the different types of opportunities and various industries out there and we certainly get into the financials both the funding and the expected returns and you know this is oftentimes I

5:16.0

opening for people when they see that ROI that can be produced we certainly talk about the legal side as well and and kind of how to navigate that piece and then we talk about how to select a franchise you know it as you can imagine

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from John Lee Dumas, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of John Lee Dumas and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.