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The Dept. w/ Omar El-Takrori

Nobody Cares About Your Content Until You Do This.. | The Dept. #77

The Dept. w/ Omar El-Takrori

Omar El-Takrori

Self-improvement, Business, Education, Entrepreneurship

4.9805 Ratings

🗓️ 12 June 2025

⏱️ 63 minutes

🧾️ Download transcript

Summary

In this episode of The Dept. Omar unpacks why your content isn’t getting the engagement you hoped for and it’s not because of the algorithm. He breaks down what really moves people to comment, share, and care: clarity, care, and showing up consistently to solve real problems. This isn’t a “growth hack” episode. It’s a mindset shift. Omar walks through why most creators are unknowingly being ignored, and what to do instead from choosing practical over pretty, to obsessing over packaging and delivery. You’ll hear the real story behind how he helped brands scale from zero to $275K+ per month organically, just by being actually helpful.

If you’ve ever felt like your content is being overlooked, this episode will remind you what matters most and how to create in a way that actually connects.


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Transcript

Click on a timestamp to play from that location

0:00.0

Let me guess. You're super frustrated because you're doing the work. You're uploading videos on these platforms and it's like crickets.

0:06.6

No one is commenting. Nobody's talking about it. The engagement just isn't there. And maybe you've wondered to yourself,

0:13.8

how do I get people to not only engage in my content but care about my content? In this podcast conversation with art.mp4,

0:23.5

we're going to be breaking it down. I got four things that I think is going to really help you.

0:28.1

And welcome to the department. Let's go. These are what we like to call solo episodes in the sense.

0:35.6

I don't have a guest arts on the video department team

0:39.5

I'm your host and expert I guess yeah and jumping right into it because I want to give you the

0:45.5

truth the Bible says that faithful are the wounds of a friend I'm going to give you the truth

0:51.9

okay just to start out here is that okay all right cool here you the truth, okay? Just to start out here. Is that okay? All right, cool.

0:54.9

Here's the truth.

0:57.3

No one will care about the content you are posting until you first care about them.

1:04.7

What does that even mean?

1:06.4

That means people should feel the fact that you care about the thing you're talking about

1:12.2

way more than them.

1:15.4

And they should feel that you care for them by the way you even show up, by the way you show up

1:21.5

consistently, by the way you choose to distill the information, by the way you, you know, actually show up I said consistently but like talk about the same thing in multiple ways just like just to get it to click with the people

1:37.8

So I think many people who are very frustrated at their engagement

1:42.8

They're it's like they want the engagement, but they

1:45.6

themselves really aren't that engaged. Right. Because I can imagine people feel like they are being

1:51.0

themselves or they do care, but what are some things practically that like they could do to show

1:57.5

that they care or start caring maybe? Yeah me let me let me speak to like the

2:00.9

less practical really quickly i think the the the fact i almost want to say like the fact that

...

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