How To Ethically 10X Charge More (Doing Less!) ft. @melaninmoney | The Dept. #78
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 805 Ratings
🗓️ 18 June 2025
⏱️ 84 minutes
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Summary
On this episode of The Dept. Omar talks with Carter and George from Melanin Money about how to confidently charge premium prices and build a financial services business that solves big problems for the right clients. They share why it’s important to focus on solving major problems not competing on price and how to shift your mindset to believe in your value. You’ll learn how smart business structures and tax strategies help you keep more money and build real wealth. If you want to grow your financial services or coaching business and stop undervaluing your work, this episode is packed with practical advice and mindset tips to help you charge what you deserve.
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Transcript
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| 0:00.0 | You guys have been able to charge 100 times the price. Most people who do what you do charge. |
| 0:05.9 | You cannot charge what you don't think you're worth. Confidence comes after competence. If you get good, |
| 0:11.3 | selling is easy. The bigger problem you solve, the more you can charge for it. So you need to work |
| 0:16.0 | on yourself first and become a person of eminent value so that you then can charge the marketplace. |
| 0:22.9 | If I'm going to charge more, I have to include more or do more. |
| 0:26.2 | When you solve a client's problem, like, you're not saying, hey, give me more stuff. |
| 0:29.7 | They're paying you for speed. |
| 0:31.2 | When you can provide that speed, price becomes less relevant in that context. |
| 0:35.4 | A lot of people that listen to this podcast or watch it are creatives. |
| 0:38.8 | How do I 100x my price right now or 10x, whatever X? |
| 0:42.0 | This is probably one of my most profound realizations as a higher level entrepreneur |
| 0:46.9 | I'm going to share right now. |
| 0:48.1 | So early on, we used to... |
| 0:53.5 | Welcome back on the department. Welcome to department thank you sir i have with me |
| 0:57.2 | carter and george of melon and money yes sir yes sir welcome to the department guys dude |
| 1:02.6 | this is different see you didn't come to the first department i was there well humble beginning so |
| 1:07.0 | you know we're now we in this beautiful studio my congratulations dude i really i'm really happy for you. I mean, yeah, you, there's people in your life that will sow seeds of encouragement |
| 1:16.6 | and even just allow, I think she's like giving me pictures to look forward to. |
| 1:20.6 | Like, you know, imagine this, bro. |
| 1:22.6 | Like, and you've been key in those moments, you know. |
| 1:25.6 | So I appreciate you appreciate your |
| 1:27.7 | friendship and yeah welcome to Vegas and thank you for taking our uh podcast set up and office |
... |
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