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December 1993. Sega headquarters, Tokyo

Sega President Hayo Nakayama is in his office reading a memo

Outlining what Sega knows about what is becoming its main rival, but PlayStation console

As he reads the specs, anger boils up in him

The console's got advanced 3D graphics and visual power unimaginable in a home console just a year earlier

Nakayama is a college dropout who became a millionaire in the gaming business

And he doesn't even play video games

But he's hyper competitive. He's been obsessed for years with beating Nintendo

But as he reads on, he feels the hot breath of a greater business threat on his neck

Seathing Nakayama hits the intercom connecting him to his secretary

He barks his order to her tell the entire console engineering team to go to the R&D meeting room immediately

If they're in meetings get them out of those meetings

For years, Sega's lived in Nintendo's shadow

But in the early 1990s, Sega fought back with its Genesis console and I catching games

Such as Sonic the Hedgehog where players help a spiky blue creature stop a mad scientist's evil plan

The Sega Genesis game system now comes with Sonic the Hedgehog

All for an everyday low price of 149.99

To the industry's shock, Sega did what everyone thought impossible

It broke Nintendo's stranglehold on the US video game industry

After Sega's assault, Nintendo's share of the market tumbled from 90 to 55 percent

In just two years

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