4.6 • 13.2K Ratings
🗓️ 12 February 2020
⏱️ 28 minutes
🧾️ Download transcript
From the moment it began, the PlayStation project was in danger. The problem was none other than PlayStations knight and chief advocate: Kutaragi. He thought the now-iconic handlebar controller design was “too different” from the flat rectangles people were used to. To make matters worse, PlayStation was getting closer and closer to launching without any games… a console with no games? Good luck with the PlayStation now, Sony. They were in trouble. And Nintendo knew it.
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0:00.0 | Hey, Prime members, you can listen to Business Wars ad-free on Amazon Music. |
0:04.6 | Download the app today. |
0:06.8 | Tokyo, the fall of 1993. |
0:10.0 | Sony industrial designer Tau Goto wiggles his fingers around the game controller model he's just made. |
0:17.2 | As a look of contentment spreads across the slim designer's face, Goto thinks, |
0:23.0 | yes, this is the one. |
0:25.5 | This is the perfect controller for the PlayStation. |
0:30.6 | Goto spent months designing the PlayStation controller. |
0:34.0 | It's a critical task. |
0:35.7 | The controller is the interface between the player and the game world's the PlayStation will generate on people's TV screens. |
0:43.3 | It must be comfortable. |
0:45.0 | It must be attractive. |
0:47.0 | And it must be something players can use without looking away from their TVs. |
0:52.5 | But above all, it must be designed for playing 3D games. |
0:57.7 | Until now, game controllers have been made with two-dimensional game worlds in mind. |
1:03.0 | They've been flat, plastic rectangles that work fine for 2D games. |
1:07.7 | But the PlayStation needs something different. |
1:10.8 | The PlayStation needs a controller that lets players move game characters in three dimensions. |
1:16.7 | And now, go to thinks, I've finally got one. |
1:20.6 | Thrilled, he rushes over to PlayStation Mastermind King Kuturagi's office with his latest design. |
1:27.2 | For weeks, he and Kuturagi have fought bitterly over multiple iterations of the controller. |
1:33.4 | Kuturagi rejecting every new design. |
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