Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player and subscribe to make sure you get all our episodes.

I'll see you on the other side.

Hi listeners, it's Reed.

As we head into the busiest retail season of the year,

entrepreneurs and business leaders

are thinking about how to market their brand

and sprint ahead of the competition.

That's why we're re-erring our episode with Nike's co-founder, Phil Knight.

It covers Phil's astounding scale journey from handcrafting running shoes with Hall of

of Fame track coach Bill Bowerman to Nike becoming one of the most recognizable brands

in the world. Along the way there are lessons on how to sell without selling and how to tap into your

customer's sense of identity.

I hope you enjoy it.

I grew up in the 80s and that was when Michael Jordan was in his prime.

All the commercials and the visual imagery of Michael Jordan dunking,

shattering backboards and criss-crossing over people.

That was my impression, of course.

What shoes was he wearing, he was wearing his Jordans

and, you know, his Nike's.

...