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The Tom Ferry Podcast Experience

Niching Down on YouTube: Real Estate Channel Secrets

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 8 January 2025

⏱️ 29 minutes

🧾️ Download transcript

Summary

What does niching down on YouTube mean and why is it one of the best strategies for generating real estate leads?  That’s what Jason Pantana and Jeremy Knight discuss on This Week in Marketing! Jeremy has built a huge, dedicated following in the Austin, TX area, bringing him consistent business. His secret is niching down on YouTube to create the content his audience wants.  If you want to create a powerful, lead-generating YouTube channel, finding your niche is an absolute must.  In this episode, you’ll learn: The best types of real estate YouTube videos How to combine multiple niches under a cohesive umbrella Keys to strengthening your YouTube brand The best tech and tools for creating YouTube videos Watch or listen and start niching down on YouTube now!  In this episode, they discuss…  2:15 – How long until YouTube pays off  5:00 – Best videos / finding your niche  11:30 – The umbrella of your niche  13:20 – YouTube brand elements  19:35 – Best tech tools for creating video

Transcript

Click on a timestamp to play from that location

0:00.0

Are you looking to build an epic real estate YouTube channel in 2025? If so, you were in the right

0:04.4

spot. So I talk about YouTube on this podcast quite a bit. By the way, if you're new to the

0:12.3

podcast, hi, I'm Jason Pantana. I'm your host of This Week in Marketing where we talk about

0:16.6

marketing stuff this week to help you grow and scale your real estate business. And today's topic is all about YouTube.

0:22.8

And I'll be joined by an absolute expert guest, Jeremy Knight.

0:26.6

He's one of our rock star coaching clients in one of the original successes when it comes

0:30.9

to leveraging YouTube to scale a business because I love YouTube.

0:34.2

I have never seen a marketing channel quite like YouTube in terms of its ability

0:38.7

to organically generate just tons and tons of leads. Buyers, sellers, inbound, free. I do see

0:46.9

lots of teams that have leads they pay for, and that's all fine and well. I'm not here to dog

0:51.0

that, but YouTube can give you like channel account numbers of

0:55.2

leads at scale for free other than the cost of making videos and the cost of time, so to speak.

1:00.9

So today's video is about how do you figure out what your niche is, what kinds of videos

1:04.8

are going to perform, what's going to be your cadence of consistency when it comes to videos,

1:09.1

what if you're afraid of being on camera? What if you

1:11.4

lack the technical know-how with cameras? How can you leverage AI to streamline and scale the

1:15.9

process? We're going to get into a lot in today's episode. So without further ado, let's dive

1:21.0

into my interview with expert YouTuber Jeremy Knight. Jeremy Knight, man, thank you so much for

1:26.1

coming on to the show today to talk about

1:27.9

YouTube. You are one of the premier experts in the real estate space of YouTube. You've had a lot of

1:33.7

success, a lot of insight. And so I can't wait to get into our conversation today because I know

1:37.5

a lot of agents are sitting out there right now. They're thinking about their marketing mix in 2025

...

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