NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 4 June 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.

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Best Moments:

(00:30) Are there anti-AI things we should be doing to stand out?

(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content

(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts

(04:15) Use expressive spelling, intentional typos, and no caps—AI will never suggest this

(07:10) Below Deck season 12 just started—reality TV recommendations

(08:09) Bachelor in Paradise is back July 7th—countdown begins

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwelteson. Let's dig into some tips and some randomness.
0:12.4	We are back for Ask Us Anything from the Do This Not That podcast presented by Marigold. This is our super short episode.
0:19.8	We're all week long we get in questions. We're all week long, we get in questions.
0:21.7	We get in work questions.
0:22.7	We get in very ridiculous questions.
0:25.1	We try to tackle one of each.
0:27.2	And if you want to submit a question, you'd be my best friend.
0:29.8	Just go to jswettelson.com.
0:31.5	There's a button that says podcast, another one that says, ask us anything.
0:34.8	And that's how we do this show.
0:36.2	So let's jump into it. We're going to do the work question first. We got a question from Davy from Kansas City, Missouri.
0:43.7	You know, I bet you guys are doing a lot of barbecuing there because that's like what you do,
0:47.3	I feel like in Kansas City. I turned on my barbecue this past weekend. And I'm not good at many things.
0:55.0	And with barbecue, I don't know how people are like,
0:57.2	I'm a good barbecue or whatever.
0:59.2	I'm just happy I don't explode because like when I turn on my
1:02.4	barbecue, it does that boom, that thing where like,
1:05.4	you know, when the, when the fire starts going.
1:07.2	And I'm just like, is it going to explode?
1:08.9	Is this the end of life?
1:10.6	So I probably can't live in Kansas City. I'd be run out of town.
1:15.2	Davey, what is your question? Jay, we use all the AI tools to help with our email copy and our
	...

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