DONALD MILLER! Founder StoryBrand! Easy Way to Clarify Your Brand Message! New York Times Best Selling Author! | Ep. 349

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 6 June 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.

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Check out Donald Miller’s free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email [email protected].

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Best Moments:

(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?

(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?

(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.

(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere

(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent

(21:32) A good story is actually, it has a very succinct plot and a million subplots

(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool

(30:30) AI is the best thought partner I've ever worked with

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Transcript

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0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwelteson. Let's dig into some tips and some randomness.
0:12.5	We are back for an incredible episode of Do This, Not That. We have a guest, but not any guest. We have Donald Miller.
0:20.2	Now, I would imagine 99% of
0:22.5	you know who Donald Miller is, but if you don't, he is the founder and CEO of Storybrand. He's not
0:28.0	only the bestselling author of a zillion books, okay, but do you realize collectively his books
0:33.0	have spent more than a year on the New York Times bestseller list? That is wild. Let that sink in for a minute. His company, Storybrand and Coach Builder,
0:41.3	help businesses and leaders clarify their messaging by using this amazing structure of a story.
0:48.3	And over one million business leaders have discovered Donald Miller's powerful story brand framework.
0:56.0	The guy is a is a monster in the marketing world.
0:59.0	It's incredible to have him here.
1:00.0	Donald, welcome to the show.
1:02.0	Jay, I'm so glad to be here.
1:04.0	This is awesome.
1:05.0	I'm excited.
1:06.0	I've been a fan of story brand for so long.
1:08.0	So for those people that maybe aren't familiar with Storybrand or you're new to them,
1:12.1	can you quickly tell us, you know, who is Donald Miller?
1:15.3	Oh, gosh.
1:16.3	Well, you know, if I knew that, my life would be a lot more balanced to, you know,
1:23.4	well, first of all, I'm a husband and a dad.
1:25.1	That's primary.
1:26.3	I didn't get married until like I was 42, became a dad at 49. So I'm just grateful to have a family. So that's number one for me. Then the next is I'm a messaging guy. I mean, I spent 30 years writing books, which basically involves sitting around your underwear, trying to figure out what to say next.
	...

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