LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 3 June 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.

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Best Moments:

(00:17) LinkedIn just had a major, major update to some analytics

(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers

(02:22) More impressions doesn’t always mean more followers or profile views

(05:14) We do “earned on demand”—attend live to get access to recordings

(05:46) Our show up rates hit 70% with this model

(07:22) People who show up live convert to pipeline 400% more than on-demand viewers

(10:04) Big gossip magazines are shutting down

(11:22) Tabloid headlines? “We just make up what will sell magazines”

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwelteson. Let's dig into some tips and some randomness.
0:12.5	We are back for what's up this week from the Do This Not That podcast presented by Marigold. This is our short episode where we break down what's going on in marketing and
0:21.2	business and in life. And then we still have our longer episodes later in the week. So hopefully
0:25.0	you check it all out. So what's going on? Well, first, let's talk LinkedIn. LinkedIn just had a
0:31.0	major, major update to some analytics that we should all be looking at. This is not some sort of
0:36.9	advanced thing. We need to be like a super duper LinkedIn user.. This is not some sort of advanced thing.
0:38.2	We need to be like a super duper LinkedIn user, but if you are, that's great too.
0:42.0	And this applies to your company pages and your personal pages as well.
0:46.2	And the game changer is this.
0:48.5	Now you can see on any post that you've put on LinkedIn, even if it's a post from a year ago, it could
0:55.1	be an older post, a post you just did, a company page post, you can see if that post generated
1:02.3	any profile viewers. So if somebody saw your post and then they visited your profile, it can also
1:09.5	show you in the analytics if the post that you
1:12.0	put out generated any new followers, either for you personally or for your company page, and it's on
1:17.6	a post-by-post basis. So what does that mean in English? It means that, let's say you put a post up today
1:23.1	about some new topic or something that you're doing. And the post gets, you know, 2,000 impressions.
1:29.3	All you now need to do is go to that post and then you open up that post and then you
1:35.0	click on where it says view analytics.
1:37.7	And when you click on view analytics, it will then show you for that post specifically
1:42.5	how many profile views, how many people
1:45.2	then went after you posted and viewed your profile because of that post or how many new
1:50.3	followers you got because of that post.
	...

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