And this is something that I've been noticing from speaking to a lot of people and what I'm

noticing in trends as well is that at the present moment in time, the direct bookings are coming

in. They are on the back of an inquiry. So 10, 15, 20 years ago, before booking.com, Airbnb,

Expedia, everybody who has had a business back then, you will know that every single

listing site had a phone number on it or had an email inquiry. There was no instant book,

because 10, 15, 20 years ago, what you'll notice is that people wanted to ask a question before

booking. Obviously, instant book changed that and it went for a time where everybody was just

instant booking, wherever that may be. But what we're noticing and I've noticed this from speaking

to quite a few people over the course of the last week and not only that, but looking at trends

that are going around. And this could be for a number of reasons. Nobody's actually dug into why,

but you can just maybe draw your own conclusions. I mean, you're speaking to the guest. You know

what the questions are coming in. But ever since the pandemic, people are much more likely to ask

a question before booking. One of the biggest problems when it comes to converting a look at

into a booker for a direct booking is the trust factor. Whether you like it or not, your guest is

looking to make sure that you are who you say you are. So how can you do that? Well, the number

one accreditation and recommendation certification service in the industry is iPRAC. And I'm so happy

to say that iPRAC is sponsoring this podcast and is the lead sponsor for all bootfully content.

The reason why we partnered up is because I have been working alongside iPRAC for many years.

I recommend them to every bootly customer, client and team bootly member. The reason being

is that unlike other accreditation services, they are not just country specific. It is global

and it is worldwide. They've got over 10,000 members and they've got over 250,000 properties,

which means that you can display your iPRAC certificate on your website and on your socials

...