Welcome to another episode of Behind the Host Podcast and today we're joined by

Tia Castle. Tia is the host and founder of Castle Lux Properties based in

Syracida, Florida. If you don't know where that is, it's definitely worth a Google

because it's a beautiful part of the world. She deals with luxury high-end homes

their professional management agency looking after real estate investors, investments,

she's a presenter, she's an actress, she's an author with hospital hosts,

she helps other new hosts getting started and I'm really excited to have you on the show

today Tia. So thank you for joining us. One of the biggest problems when it comes to

converting a look at into a booker for a direct book in is the trust factor. Whether you like it

or not, your guest is looking to make sure that you are who you say you are. So how can you do that?

Well the number one accreditation and recommendation certification service in the industry is iPRAC

and I'm so happy to say that iPRAC is sponsoring this podcast and is the lead sponsor for all

Boothley content. The reason why we partnered up is because i have been working alongside iPRAC

for many years. I recommend them to every Boothley customer, client and team Boothley member.

The reason being is that unlike other accreditation services, they are not just country-specific.

It is global and it is worldwide. They've got over 10,000 members and they've got over 250,000

properties, which means that you can display your iPRAC certificate on your website and on your

socials and know that you are going to be providing that trust that your future potential guest is

looking for. I reached out to iPRAC and I asked them if they've got a special offer for Boothley

members. And so if you go to Boothley.co.uk, for slash trust, T-R-U-S-T, you will go to a special

Boothley landing page where you can book in a call and a demo and if you sign up, you get a very

special exclusive discount that only Boothley members can get. So thank you iPRAC for being our

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